Goblin Market/Symbolism

Symbols in this poem vary from the use of fruits, the moon, flowers, sisterhood, money and water. Firstly, even though, the title of the poem: Goblin Market seems self-explanatory, as we can instantly assume that this poem is about a fruit-market which is run by goblins this sounds like it's a poem which sounds like a fairy-tale/fantasy or maybe a story which focuses on little kids. Although, it is strongly argued against that this Is not a story aimed at kids as most of the sexy-stuff which appends In the poem Is Implied, rather than It being explicitly described.This is because most lines are almost ‘ludicrously-erotic' thereby It cannot be said that this Is suitable for It being aimed at young children/SLD. So we can Infer that this title Is very deceptive as there Is a lot more going on under the surface of the Image of a fruit-market. Furthermore. The title Is very deceptive to the readers as from the title we are only told that the poem is about a market but we aren't giv en much detail on hat type of market it is and what is being sold by the goblins.The underlining deception of this poem is that this poem is about the Victorian ‘marriage-market' which is a term referred to the underhand manipulations many men and women undergo in order to marry and move up the hierarchy in society. The symbolism of fruit in this poem is that it symbolizes the temptation which is openly displayed in society. Alternatively, it could also be said that it is a metaphor for sex and because it's being advertised everywhere it is being perceived as a product which can be ought.This refers back to the fruit being a huge temptation as the ;fruit' Is a given object used In the poem to describe people who have been tempted and given Into temptation. Rosettes states, In the poem In line 406-407: â€Å"Held her hands and squeezed their fruits, against her mouth to make her eat†. This is an intense imagery being portrayed in the poem as the Goblins have pinned Lassi e's hand and are now trying to force-feed her, the juice of the ‘fruit'.This thereby, can be argued that the rut' is not in fact the actual fruit but instead it is a figure of speech which is being used to describe the action of the intense image of violence and rape. Alternatively, the use of the flowers in the poem symbolizes the fragile purity of women who haven't been married yet and have not given into temptation of those goblin fruit. However, in reality it is known that flowers can be ‘plucked' so in a sense this can represent the loss of purity from those individuals. The loss of purity can therefore indicate that the women have given Into temptation of the goblin fruit.Evidence of this Is given In the poem as Rosettes states In line 150-151: â€Å"ate their fruits and wore their flowers, Plucked from bowers† the use of the word ‘bower' can have multiple meanings as it can either be read to be a shady part of a garden or it is also used for suggested the loss of virginity when it says that the flower' has been ‘plucked' from a ‘bower' Furthermore, this poem primarily focuses on female heroism and sisterhood as the main characters- Laura and Leslie- are both living in a fantasy parallel universe with a distinct lack of human contact with men.So thereby, we can read the poem by closely understanding the relationship and bond these 2 sisters have. Rosettes states in the poem â€Å"for there is no friend like a sister†, this quote represents sisterhood as it infers that Laura and Leslie will always be there for each other and also it was with the help of Leslie that Laura was able to live a normal life after she had still given into temptation. This was purely because of the fact that she was lucky enough to have a sister to redeem herself from being a similar tragedy like the character of Jeannie.

Healthy Lifestyle Essay

The Role and Issues that arise of the GetFitCrossFit Organization among adults in Brunei. Health, a fortune I wish upon every woman or man I see for without it she or he will not be able to explore the seas. Although the ideal concept would be for everyone to live a healthy lifestyle, the world is evident that this is difficult to achieve. The leading causes of worldwide deaths are diseases which I believe can be prevented (Grifantini, 2010). Simply, health is a necessary commodity to carry out everyday tasks, and if one would like to carry out a task well, one needs to have a healthy mind, body and soul (World Health Organization, 1948). In Brunei, in the recent years, the government keeps campaigning for healthy lifestyles, banks and other companies hold marathons, GetFitCrossFit organization has been rising and is very popular now. However, although these efforts have its role and aim on maintaining and achieving a healthy lifestyle, it may not be affective. Hence, this essay will elaborate on the role and the effectiveness on the GetFitCrossFit organization among adults in Brunei. First and foremost, it is the members’ responsibility to understand the elements of fitness, examine their present fitness status, decide to begin or continue suitable exercise habits and lastly to determine their health behaviors that need to be changed following appropriate steps (Howley & Franks, 1991, p.10). The role of this organization is basically to keep fit and practice a healthy lifestyle. Adding to that, their aim is to make people fast and strong. This organization concentrates on mainly on three fundamental factors that must collaborate in order to benefit from workouts which are exercise, nutrition and recovery. Weightlifting, gymnastics and running are the components used for the exercise in balancing strength a nd conditioning. Balanced diet is really important in terms of reducing processed food and sugar and more natural foods (Rodriguez, 2009). As for the recovery, proper sleeping habits are needed, stretching and make the soft tissues work by massage therapy. The GetFitCrossFit organization is organized and thorough with what they do. Members will have a full fitness assessment before starting because each individual will have a safely designed workout done by the committee. Not only will the members be coached during the workout but also in and out of the gym. Everyone in this organization motivates one another and improves by working hard, having determination and a persevering attitude. This organization’s slogan is  Forging Elite Fitness (GetFitCrossFit, 2012). An individual that enters this organization has definitely made a crucial move towards improving or maintaining their present fitness level but there are issues that may arise among adults in Brunei (Howley & Franks, 1991, p.10). Firstly, setting goals is important so that there is an aim to strive. If there are no goals, there is no motivation and a clear plan. This will lead to not being able to see any results from start although GetFitCrossFit assist one person in making healthy changes; one person still have to decide on what changes to make. Secondly, some people are afraid of pain, injury and torture that they might encounter hence not wanting to join this organization. Some people may go for the first time and after finding out what it is all about, they give up as they do not have the mindset of putting in efforts to be fit and healthy. Thirdly, GetFitCrossFit has a fixed time resulting in the main biggest reason to not join or stop this organization is that they have no time. This shows that prioritizing is really poor among adults in Brunei. Fourthly, some people are afraid of their reputation. They may be embarrassed on their appearance, the mistakes they may make, having weak health and poor stam ina (Why people stop exercising, 2012). Letting go of bad habits such as reductions in smoking, alcoholic drinking, weight, eating unhealthy food and stress are also the major issues (Howley & Franks, 1991, p.211). Lastly, this is rare but some people can’t afford the membership payment which costs hundred dollars per month. Moving on will be the effectiveness of this organization. GetFitCrossFit organization meets every day except on Sundays after 6pm onwards and in the mornings on Saturday. Amazingly, every Tuesday, the GetFitCrossFit outdoor session is held at the University of Brunei Darussalam. The rest of the days, it is held at their gym which is called the box (GetFitCrossFit, 2010). This organization has a blog which will be updated daily to guide their members before the actual workouts in the evenings occur. According to Tobey (1920, p.649), Emerson once stated â€Å"The first wealth is health.† Therefore the members in this organization do not take this as an expense but instead a necessity and money well spent. They see this as an activity of making new friends and having fun as well as getting or keeping fit. Some people get motivated by having a group of people in an organization having to follow rules and regulations rather than exercising alone (Too, 2011). Exercising  and keeping fit does not only improve and maintain fitness level but it can have a huge impact on living longer even not losing weight (Gard ner, 2011). Besides that, GetFitCrossFit promotes its organization really well. For every first Tuesday and Wednesday of the month, eligible students and unemployed may attend their sessions for free (GetFitCrossFit, 2010). The Social Medias such as Facebook, Twitter, Ranoadidas and Bruneitweet plays a big role in advertising their organization (Sheridan, 2012). Even the bruneitweet, Delwin Keasberry, is a member of this organization. Current members share their e xperiences and goals with their colleagues at work, school and their social peers which really motivate them and hence joining this organization. GetFitCrossFit are also known through the newspapers as they help for charities. They also hold motivational talks to different institutions and participate in road shows. In conclusion, exercise and fitness are necessary elements in order to lead a healthy lifestyle. It is definitely clear that in order to live long, one needs to have a healthy life. Although Brunei is trying their best to promote and campaign for healthy lifestyles, the issues as mentioned above may arise. GetFitCrossFit organization has a very good intention, motivation and role but it really depends on how effective the organization is. Advertisement and promotion is really important to show adults in Brunei what GetFitCrossFit clearly does and their aim. To wrap it all up Benjamin Franklin once said that â€Å"An ounce of prevention is worth a pound of cure.† (

History of Graffiti Essay

The term â€Å"graffiti† is derived from Greek word graphein meaning to write was originally used to characterize the words and names scribbled on the walls of ancient Roman architecture (Kincheloe and Hayes, 98). This singular term graffito however, is derived from the Italian graffiare which means â€Å"little scratching. † Vern Bullough and Bonnie Bullough asserts, it â€Å"may be applied to at least three types of inscriptions: public, private, and personal† (251). Public graffiti include names, initials, cryptic symbols, and the like, which were usually drawn on walls or fences, trees and so on, as markers for gang terrorists, or as symbol of personal pride and courage or simply as reminder of someone’s presence. Private graffiti on the other hand, are inscriptions in more secluded locations such as restroom walls and toilet stalls and were usually of â€Å"intentionally anonymous authorship† while personal graffiti are tattoos and scar that are intended â€Å"to beautify to disfigure, to indicate status, or to adorn the human body† (Bullough and Bullough, 251). There seems to have not enough information as to when graffiti started or who were the first individual or people to have started it. Bullough and Bullough cited that recent archeological efforts on the coast of France revealed cavers submerged beneath â€Å"the encroaching seas for tens of thousands of years, with their walls â€Å"filled with arcane products of Paleolithic graffitists† (252). But as Pereira pointed out, the study of graffiti throughout history â€Å"shows that, from the Neolithic period onwards, nomads left traces of their survival and successful passage by scratching signs on rocks† (16), which means that graffiti or writing on walls or rocks have been the customs and traditions not only of the ancient peoples but of the human beings in general. Historically, graffiti were used under various circumstances. Pereira noted that during the time of Roman persecution of Christians, Christian believers took refuge in the catacombs where they carved symbols into the rock which served as â€Å"cryptic messages for the rest of the community† (Pereira, 16). This was also the case during the sixteenth century wars of religion to which the carved images on the wall along with a message expressing their feelings and opinion of the scenario they are witnessing. Graffiti were also used during the age of enlightenment and the French revolution as means of radical political expression and propaganda. The height of the use of graffiti reached its climax in the 1920s and the 1930s with the publication by the French photographer Brassai of a photo-essay on graffiti (Pereira, 21). The 1940s also saw the importance of graffiti with Nazis who employed it as weapon, â€Å"smearing the walls with their hate-filled propaganda against Jews and other enemies of the Third Reich. Obviously, what could be drawn in the past is a concept that graffiti is a system of communication and expression â€Å"depicted by writings, drawings and scribbling on surfaces† (Price, 28). Today however, graffiti is seen as part of the urban culture or the so-called street culture which is a unique way of self expression through writing on walls. Despite the negative image in view of obscene language used, graffiti is a global phenomenon and its art is now seen as icon of popular culture and its techniques, and styles are generating increased interests worldwide (Gottlieb, 7).

Ancient Greek Architecture Essay Example | Topics and Well Written Essays - 500 words

Ancient Greek Architecture - Essay Example The Greek architects also adopted designs and patterns from foreign architectural styles that include illustrations of women figures and animals including birds, winged lions and other beasts (Raaflaub and Wees). The archaic period mainly based on the artists` practices of adopting foreign styles for introducing an innovative style of the Greek art. Furthermore, a dominating influence of this innovative style has been observed in various city states of the Greece such as, in Sparta architects and other creative artists started learning ivory carving and bronze styling in order, to utilize these motifs and designs in the stylish buildings of the new period (Raaflaub and Wees). Additionally, artists of the Laconia and the Corinthians discovered a pattern of using small animals and floral prints and called it as silhouetted style. As this period`s main theme was associated with the natural scenes, thus Athens started demonstrating nature and methodological characters in the abstract paintings (Couprie, Hahn and Naddaf). However, during the whole period main focus of the artists remained with the innovative and natural representation of human figures specifically, children and women (Couprie, Hahn and Naddaf). The metropolitan Museum is a self-speaking evidence of Egyptian influence on the Archaic Greek period. Other examples of the archaic period influence include two main orders of Greek art such as, Doric order of western colonies and mainland Greece and the Ionic order of the Ionic Islands (Raaflaub and Wees).

Islam, a Religion of Peace Research Paper Example | Topics and Well Written Essays - 2000 words

Islam, a Religion of Peace - Research Paper Example However, Islam is largely misunderstood and therefore feared in the western world. I have good friends, as does everyone probably, who actually thinks a good percentage of Muslims, followers of Islamic faith, are terrorists who are intent on jihad (religious war) and instilling Sharia Law all over the world. People fear what they do not understand. I don’t think a clearer example exists than the current Islamophobia gripping the nation. This has resulted in the discrimination and hate crimes directed at Muslims. This leads me to ask the question, who are the real terrorists? Education is the key to understanding and a peaceful coexistence between different faiths and cultures. My paper will give a brief overview of Islam in an effort to help bridge the gap of understanding. The Prophet Muhammad founded Islam in the year 622 in the city of Mecca located in what is today the nation of Saudi Arabia. Of the world’s great religions Islam is the youngest yet because it is an extension of Judaism and Christianity Muslims do not consider it newer. They think of it more as the refined version of a very old religion. All three have the same stories featuring the prophets Moses, David, Abraham and Jesus. Most people I’ve talked to had no idea Jesus is a large part of the Qur’an, the holy book of Islam.... The word ‘Islam’ is taken from s-l-m, a root-word in Arabic meaning peace and submission. Islam means submitting to the will of God. A Muslim is one who submits to God. Living an Islamic life generally means adhering to the Five Pillars of Islam: â€Å"publicly bearing witness to the basic affirmation of faith; saying prescribed prayers five times a day; fasting during the month of Ramadan; giving a tithe or alms for support of the poor; and making a pilgrimage to Mecca at least once during the believer's lifetime, if this is possible.† (Wuthnow, 1998). The Qur’an is not viewed as a new revelation of God separate from its family religions but instead a more accurate and complete version therefore the final edition of those faiths. When Muhammad died in 632 A.D., Muslims were confronted with the challenge of preserving their faith so they created a hierarchal system of leaders called khalifahs (cliphs) which means successors to the Prophet Muhammad but not t hemselves prophets of God. The initial four caliphs were friends of Muhammad. Most Muslims believe their rule which lasted from 632 to 661 was the age of the ‘Rightly Guided Caliphate.’ A great expansion of the Islamic faith occurred during this period of time. Muslims conquered the Persian Empire known today as the Islamic Republic of Iran and took Syria and Northern Africa away from a crumbling Roman Empire. Within just a few short decades Islam expanded from a small village in the desert of Arabia to include territory that stretched from Africa to Asia. From the tenth century to the sixteenth the caliphs effective power ended but the area of the Muslim world

Federal debt Research Paper Example | Topics and Well Written Essays - 750 words

Federal debt - Research Paper Example all the state loans whether it is incurred for exploiting the natural resources of a country or for meeting or preparing for the war, or any commercial purposes, etc. is termed as Government Debt. (Hansen, 1941) The federal debt is created because the annual deficit of the government when the receipts of the government in a current year falls below the government spending. (Butler) This deficit is the amount that the government has to finance from other sources. The nature of the government debt is such that it is the debt of the people of the country which is why it is also known as the public debt as the government has to repay that debt by the amount it generates from the public in form of taxes. Therefore, it can be said to be the taxpayer’s indirect debt. (Peavler) State can raise loans in different forms. It may obtain loans from people within the country or from other states or by issue of inconvertible paper currency. There is always a limit of borrowing in each case whichever method is adopted by the state. If that limit is crossed, the country is bound to suffer. We discuss below the various forms of state borrowing and also the limit to which the state can borrow. When the state finds it difficult to raise its revenue by taxation then it resorts to borrowing from citizens and financial institutions within the country. That may fall into short term loans or long term loans or both. Now, it depends upon the socio-economic conditions of the country that how much loan the state will obtain. The state can also raise loans from the Central Bank of the country. The Central Bank purchases the government securities, bonds and debentures from the government and advances loans against them. It is that loan which is raised through international money markets, foreign governments and international agencies such as IMF. When state requires wealth, it makes effort to get as much loan as it can from other states. Foreign governments take into account many

Drug Trafficking in the United States Research Proposal

Drug Trafficking in the United States - Research Proposal Example Illegal immigration has proved to be the main cause of this issue. The United States of America has been facing the issue of drug trafficking for many years. In the United States, drug dealers make use of illegal immigrants for the manufacturing and exchange of drugs. The drug dealers are aware of the insecurity and fear which illegal immigrants have in their minds, and they use that fear for making immigrants work for them. The network of the drug trafficking industry has expanded, not only to the United States, but also to other parts of the world. People involved in the illegal drugs business send their representatives to other countries in order to expand their illegal activities there. However, no country voluntarily permits such individuals to migrate into their territory and continue their illegal activities. Therefore, such people use illegal methods to cross the boarders of other countries. The government of the United States needs to take effective measures to stop illegal immigration because it is one of the major contributing factors to increased drug trafficking. The purpose of this research is to reduce drug trafficking in the United States by finding ways to stop illegal immigrations. The hypothesis for the research is that limiting illegal immigrations from countries which are the homes of drug cartels can help the government restrict drug trafficking in the United States. Personal interviews with drug dealers, smugglers, drug users and victims will be conducted for the collection of data. Visits to drug users and drug dealers will also be made to gather information about the sources through which they get their narcotics. Some of the likely sources for current information on this research topic will be books, scholarly journals, and internet articles. I will collect data and statistics and organize them into charts and tables. The time required for the completion of this research is estimated

The United States Air Force Case Study Example | Topics and Well Written Essays - 2500 words

The United States Air Force - Case Study Example Enlisted members are the â€Å"backbone† of the Air Force. They perform the primary jobs that need to be done. Enlisted members are â€Å"specialists†, trained to perform specific specialties in the military. As enlisted personnel progress up the ranks, they assume more responsibility, and provide direct supervision to their subordinates. Commissioned officers primary function is to provide overall management and leadership in their area of responsibility. Commissioned officers do not specialize as much (with certain exceptions such as pilots, doctors, nurses, and lawyers). Commission officers are commissioned through specific commissioning programs, such as one of the military academies. There are ten commissioned officer grades and commissioned officers outrank all enlisted personnel. In the process of making decisions, there are at least two acceptable processes; (1) rational, and (2) political. By definition and by practice the made a concerted effort to base its de cision-making on the rational process, which rests heavily on a analytic process. An analytic process can be defined as one which there are agreed upon methods for generating alternative solutions to problems, and for assigning values to the 2 benefits and costs expected from each of the alternatives. The USAF has computational methods readily available for calculating benefits and costs ratios once these values are assigned. assigned. The critical point here being, given the structure, size, importance and power influence, there is a strategic need to continually be in sync with the DOD, the President, Congress, and fellow military personnel. The essence of the rational process is the belief that, "all good persons, given the same information, will come to the same conclusion". USAF History According to the National Security Act of 1947 which created the Air Force, "In general the United States Air Force shall include aviation forces both combat and service not otherwise assigned. It shall be organized, trained, and equipped primarily for prompt and sustained offensive and defensive operations. The Air Force shall be responsible for the preparation of the air forces necessary for the effective prosecution of war except as otherwise assigned and, in accordance with integrated joint mobilization plans, for the expansion of the peace time components of the Air Force to meet the needs of war"( Act of 1947) The Air Force came into being after more than 30 years of debate on how best to incorporate an airpower presence into the nations demanding national defense program. The Air force approached the defense scene with the awesome ability to make a formidable presence known, seen,and felt across the globe, and provided the US with an immediate presence in the geopolitical arena. Melinger makes a salient point on the impact of the Air Force into the theatre of war, he says, "the USAF history is more than

Perspectives of Ageing Essay Example | Topics and Well Written Essays - 2750 words

Perspectives of Ageing - Essay Example Racism, on the other hand, is related to class of people who feel discriminated in certain nation and society based on their ethnic origin and skin color or upbringing. Every nation evolves certain policies to support the senior citizens or aging population within their region .They also help support the minority to help them integrate with mainstream population. Thus many theories and policies have been formulated to enhance the life of aging population and to control the negative impacts of racism within community. The report examines the issues of aging and racism, which exists in a small suburban town in India, and the two interviews were conducted with informed consent .To balance the nature of participation one female and one male member was chosen. This gender bias is very apparent and so is class bias reflected from the interviews. The issues elated to racism and ageing can take many forms of social issue which changes its flavor based on the country of origin. The issues are there, and it needs to be addressed in the light of the national policies and theories, and constitutional rights of the citizens. This issue needs to be approached from wider perspective, from local level, national level and international level. The issues are that health and economics needs should be addressed along with the social issues, which are apparent in the aging population. The interviews conducted reveal that the issues of aging and racism are mainly connected to health, economic and social interactivity. These are the issue which impact everyday life events. These are global issues which are prevalent in every country. The increasing life expectancy has led to increasing number of aged population over 60 years of age. This aging population is growing number is impacting the reconsideration on the national level and constitutional level, with new policy implementation, and the need for new set of rights which can guarantee them support and protection in unusual circumstance. The exploding need for new consideration has been the strongly recognized by the health policies, socioeconomic development plans and economic policies which can provide maximum provision to this group with regard to health and functional capacity. This has been done in consideration for the betterment of their social participation and economic security. These are some of the new challenges of the emerging society. Ageing: Since my interview is related to people from developing countries, who are residing in UK , but originally from India, it would be interesting to examine the nature of policy change and social changes which has been witnessed worldwide. The theories which have evolved over time on ageing, plays a key role in understanding my selected audience. In the context of my interview, ageing is more relevant than racism. Therefore I am going to focus more on the theories and policies related to ageing which applies more in the context of my interviews. It is interesting how we can trace the impacts of these theories in real life in two very different cases taken from two gender specimen. An understanding of this phenomenon from scientific and social perspective is important to understand the significant role in the growing number of ageing population throughout the world. Human beings are unique and complex

Persuasive request Essay Example | Topics and Well Written Essays - 250 words

Persuasive request - Essay Example However, recent changes in the legislation have allowed exceptions for companies offering wellness programs. This is a huge opportunity for us to cut down insurance costs and improve the health status of the employees. The company has established a plan that will enable the employees to reduce their cost by $500 for each health benchmark attained (Lowe 49). The benchmarks classes include smoking, body mass index, blood pressure and cholesterol. If all employees were to meet these benchmarks, they can reduce their deductible significantly (LeCuyer 5). The employees are therefore called upon to get more information on this from the insurance brochures and sign up for the fitness program. After signing up, the employees will see a fitness specialist who will develop a custom made plan and schedule for those who sign up. The company will offer all the necessary support by providing the information and fitness programs required to enable them the meet their benchmarks. The course to reduce insurance costs would have been futile without your commitment and sacrifice. Please sign up for the fitness program to before the end of the month. Participating in this program could change your life forever and you could bid farewell to high insurance

Understand the concept and process of marketing Assignment

Understand the concept and process of marketing - Assignment Example ntify the needs and wants of its customers to have a competitive advantage in the market and be able to provide the services or products to the customers which best suits the needs and wants of the customers. It is necessary to satisfy the specific needs and wants of the customers because it would ultimately help to generate more revenues and achieve the overall mission, vision and objectives of a particular company. Customer’s Value Customer value can be defined as the values gained by him as a result of owning and utilising a particular service or product in excess of how much it had cost to him in the process of acquiring such service or product. Customer satisfaction is dependent on the extent up to which the expectations of the buyer matches with the performance of the product or service as perceived by him. If in any case the product performance does not match or falls below the expectation levels of a customer he becomes dissatisfied with the service or product offered to him. Marketing actually takes place when people takes the decision of satisfying their wants and needs through exchange. Exchange is thus a process through one obtains the desired product from someone and in return offers something back to the person. Thus a company offers its products or services to its customers in exchange of money. However the concept of marketing is changing rapidly and is no longer limited to the exchange process only. Relationship is also vital to the marketing process and the companies are now focussed on relationship marketing which helps to create, maintain and build a strong long term relationship with the stakeholders of the company including its customers (Palmatier, 2008). Evolution of Marketing The concept of marketing has evolved over time and customer is... Understand the concept and process of marketing The other important sectors of UK include agricultural and fishing, tourism and finance. Social – The social factors include trends in demographics such as population size, age, cultural factors and consumer activities. The culture of UK refers to the idiosyncratic cultural norms. UK generally speaks English as the native language. It is characterized by the existence of different types of consumers in the market. Technological – Technological factors include rate of new product development, increase in process automation and other technical infrastructures such as technology inducements, technology transfer, impact of internet and R & D activity. In UK technology is one of the central parts of any business. They make heavy use of technology in almost every sector. Marketing objectives of a firm are designed in such a way that ultimately it leads to the attainment of the overall objectives of the business firm. The marketing objectives actually set out path for an organisation towards achieving the marketing activities that are needed to be performed by the company. Some of the marketing objectives of Vodafone include retaining the leadership of the company in the market measured on the basis of revenues earned per customer, customer satisfaction and network quality.

British Airways Essay Example for Free

British Airways Essay Going into more deep and applying this theory to such company as British Airways I can say that Product strategy is the main strategy of Marketing Mix (4 P’S). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting industry its product is not physical and cannot be touched. British Airways product strategy includes flight  services, quality of flights, various destinations across Europe and  the world, executive class, business class, speed, security, support  facilities and years of experience. Nowadays, the main aircrafts which BA uses to transport people are Airbus A318-100, Airbus A319-100, Airbus A320-200, Airbus A321-200, Airbus A380-800, Boeing 737–400, Boeing 747-400, Boeing 767-300ER, Boeing 777–200, Boeing 777-200ER, Boeing 777-300ER, Boeing 787–8, Boeing 787–9. Most of the airplanes which are 77% use either Rolls-Royce or IAE alliance engines. Another 23% is divided between General Electric  and the  CFM International  consortium. To the year 2012 BA operates over 400 aircraft, carries over 62  million passengers annually, and serves more than 200 destinations. British Airways is not only Airline Company it also has its own  engineering branch  to exploit its aircraft fleet, this includes line maintenance at over 70 airports around the world. One more vital option of 4 p’s is Place. The main â€Å"place† were customers can consume services of British Airways is situated in Waterside, close to its main airport at London Heathrow Airport. However BA is international company and you can also find it in main airports all over the world. Also there are two important service centers in Glasgow  and  Cardiff Airports. Turning to the third option which is Price the organization should set the price relative with the value delivered and perceived by the  customer. British Airways has set its services in the way that customers can chose how much they want to pay for this service. Comparing with other Airline Companies BA poses four types of services economy class, premium economy class, business class, premium business class. The difference is in quality of â€Å"product which are you consuming† and the price. So price of the tickets are varied from ? 00 to ? 400. Main success of the company depends on its promotion. People in the promotional team of British Airways know their. First slogan The Worlds Favourite Airline was established in 1989 with the song of The Flower Duet by  Leo Delibes. After this there were a lot of changes like Upgrade to British Airways, The Worlds Favourite Airline, The Worlds Best Airline, Well Take More Care Of You, and Fly the Flag. One of the latest tricks was â€Å"Christmas gift voucher† which is promotional prices. This works during the Christmas holidays and offers lowest prices for their customers. For example flying to 14 travel zones from ? 59 return on UK and Europe destinations and  from ? 269 return on the rest of the world In the end I would like to say that British Airlines is one of the biggest companies in this area and one of the best companies. For a long time it provides its clients with high level services and security which is the most important things in this business. Meanwhile, price is responsible to the quality. Service is easily available and well promoted.

Impacts of Public Art on Society

Impacts of Public Art on Society Introduction Art is wholly subjective. Ten people may have ten different interpretations of one single work of art. On the most basic of levels they could love it, hate it or be indifferent to it. On a more informed level they may read different information from it, and ask different questions as to its artistic value. Human behaviour, by the literal meaning of it, is equally as subjective. Each individual has human traits that are based on personal experience. However, group dynamics can be quantified objectively using controlled research methods. For this essay I shall examine how art is used to encourage certain changes in human behaviour, both mentally and physically. This dissertation aims to understand how art affects the behaviour of an individual and the associated effects of the environment on the development of character of an individual as a person. Taking into consideration that art and human behaviour are subjective I intend to research, review, analyse and interpret how organisations have utilised one for the outcome of the other. I shall look at how public buildings, whose main purpose and function are not to display art, have embraced shapes and colours in order to guide the emotional and physical state of its patrons. During the analysis I shall be examining the different theories of experts in this argument. I will be considering the artistic viewpoint and the scientific approach as well as a cultural and philosophical perspective. In my conclusion I hope to have ascertained enough information from my research to confidently state my opinions on how art, in the simplistic terms of shape and colour, has been used to project a subliminal, psychological impact on the people that come into contact with it. Objective The main question I am asking in this essay is whether artistic forms, be it painting, sculpture, shape or colour, has an impact on people and their behaviour in an environment that is not necessarily expected to display art. This question will enable me to research the impact of public art in buildings such as hospitals, schools, libraries and other public locations where steps have been taken to introduce art outside the confines of a museum or gallery. Therefore the objective of this dissertation would be to create an environment that would be beneficial to pupils, patients, clients and even the entire community. Literature Review The connotations of colour and human behaviour, specifically mood, have been understood and utilised for millennia. During the Vedic Age in India (1500BC – 600BC) there was a conceptual belief that colour could represent different emotions, one such concept proposes that: there are three interwoven mental states which are; energy, inertia and clarity and that we all fluctuate between degrees of these states. These three qualities are given colours Energy is symbolised by red, inertia by black or dark blue and clarity is light and colourless. (McDonagh 2003: 170). Considering that this is not a new subject there is a wide selection of literature available on this particular subject. I am attempting to focus my essay on the four most relevant subjects that encompass the whole of my research: Connotation of Colour throughout history; Psychology and Physiology of Human Behaviour (in controlled environments); Public Art in alternative locations (not museums or galleries); and Philosophy of Pragmatism in Art. My literature review will be made up from a combination of books, journals, research studies and interviews. Due to the overlapping nature of this essay I shall be focusing on a wide aspect of subject matter including art history, architecture, philosophy, psychology and sociology. I have accumulated around fifty sources for this essay and have systematically narrowed them down to include only the information that is relevant to my purposes. Having read through the information I have discovered that what started as a simple question has unearthed a number of different theories and interpretations; including opinions that were contrary to my original beliefs; thu s forcing me to truly take on an objective view of my work. Using critical analysis of the literature I intend to produce a well argued, objective essay that shall help me answer my original question. During my research into the above subjects I found a number of published authors, sociologist, psychologists and artists who are experts in their particular field. It was both assuring and eye-opening to read and interpret their views and as such I believe they shaped my approach to writing this essay. I found some more important to my research than others, and these included the following: Malcolm Miles writing about public art in cities in his book ‘Art, Space and the City: Public Art and Urban Futures’; Alexander Schauss’ study on the affect of colour in a controlled; Carolyn Bloomer writing about the interpretation of colour in her book ‘Principles of Visual Perception’; psychologist Tony Cassidy and his research into colour tests in his book ‘Environmental Psychology: Behaviour and Experience in Context’; pragmatist John Dewey and his early twentieth century theories on the conception of art as a means of improving life; and author C hristopher Day in his work on how colours can improve daily living in his book ‘Environment and Children: Passive Lessons from the Everyday Environment’. Methodology The methodology I am using in this essay will predominantly be data-analysis from previously researched case studies, journals and published works. I shall, however, use data-gathering in my essay wherever possible; be it from interviews with art curators, members of the public or my own observation. I have chosen to analyse previous work and research on my subject matters due to the wealth of information available. Where I believe that vital information or data is missing I have decided to collate it myself. I believe this will allow my essay to objectively interpret cited work but also to include subjective and personal opinions on a range of subjects. After all, art and human nature are subjective topics. A questionnaire that aims to investigate what works and what does not work and whether art serves a specific purpose will be given to participants. Within the time constraints to complete this dissertation, a questionnaire is useful for this kind of investigation as it can reach more people. Observation is considered too time-consuming, taking too long to be meaningful. Other factors that need to be taken into consideration include obtaining/seeking permission/consent from the head teachers of the schools or directors of the hospitals to carry out the investigation. A letter to the school or hospital to obtain their approval and consent for the investigation will be written, in addition to a letter to the parents of the pupils who are under the age of 16 for their consent and approval for their son/daughter to take part in the investigation. Human Research Ethics (Ethical issues) Due to the nature of this essay I shall be examining, amongst other findings, how human behaviour can change in relation to the environment that they are in. Because this deals with the mental and physical state of an individual I understand that I am in a position of trust, and as such any data will be gathered in strict confidence. However, because a large percentage of my findings are from data that has already been gathered I do not find myself in a position where my research ethics are questioned. I understand that if I was to delve further into the research on human behaviour patterns I would need to pay close attention to confidentiality and care towards any participants in my research; especially if I was to recreate the ‘Baker-Miller Pink’ test, in which individuals who have just been arrested are place in a pink holding cell and their mental and physical state is measured. It would also be of utmost importance to deal with any participants in prison or mental h ealth facilities with integrity and diplomacy. Analysis and Interpretation – Connotations of Colour In the search for an ideal environment that would benefit people who come into contact with it I believe that the first place to look is in the past, and understand how history has harnessed colour as a means of expressing emotion. The idea of colour may seem like a simple concept but, depending on your particular viewpoint, it can prove to mean many different things. In the world of physics colour is determined by the wavelength of light; to a physiologist and psychologist colour is perceived by neural responses in the eye and brain; to the sociologist it is linked with our own culture and to the artist it is an expressive creation. The basic premise of colour, that is, the colour that we can make ourselves, is that it is made up of three primary colours; red, blue and yellow: Primary colours are ones that cannot be made by mixing other colours. (Morris 2006: 56). When the primary colours are mixed they create the secondary colours: The secondary colours are orange, green and violet . They are produced by mixing two primary colours. (Morris 2006: 56). Finally there are the tertiary colours; these are created by mixing any primary colour with its adjacent secondary colour produces a tertiary colour (Morris 2006: 56) and include combination colours such as orange-yellow and blue-green. The full spectrum of colour is possible by mixing colours in relation to the desired outcome, like adding ingredients to a recipe. The origins of humans recreating colour can be traced back to primitive cave paintings, examples in Europe date back 32,000 years. Although primitive by today’s standards, these depictions of wild animals by the hunter-gatherers were exquisitely painted on the rock surface using red and yellow ochre, hematite, manganese oxide and charcoal. Even though the use of reds and yellows was mainly due to the materials available to them, the colourful imagery could be described as abstract insomuch that the actual animals were not as vividly coloured as t he artwork portrayed. Interestingly the two colours used are primary colours. As mentioned previously the ancient Indian cultures believed that different colours signified separate mental states. The Egyptians also used colours to connote different meaning in that they â€Å"originated the idea of red fiends or red devils, the origin of the Christian image of a red Satan. In later dynasties, words with evil connotations were written in papyri in red ink. (Eiseman 2000: 35). Red is a colour that is perhaps the most powerful hue and its meaning around the world has always symbolised energy and life; the word ‘red’ in many different languages is derived from the word for ‘blood’. However, different cultures interpret colours in different ways; like the Egyptians before them, the Japanese saw red as the colour of demons and devils, yet in the Middle East that imagery was not apparent: During the early Kamakura period, about AD 1200, Japanese artist Jigoku Soshi painted his ‘Hell Scroll’ with frightening red demons chasing to rmented victims; while to Persians and Turks, as reflected in their magnificent carpets, red symbolizes happiness and joy. (Eiseman 2000: 32). In the West our cultural understanding of semiotics has conditioned us to add extra information to data that we can see. In the UK red is seen as the colour of danger; a red light means stop, a red traffic sign is a warning. Because red is such a vibrant colour, and the fact that is the first primary colour of the spectrum of light, it holds an unrivalled importance in the way it used in the natural and man-made world: Reds are generally regarded as stimulating and exciting. (Miller 1997: 104). In terms of human physiological reaction to the colour red, it is thought to speed up heart and respiration rates and to raise blood pressure, and [is] associated with strength, passion, and the colour of blood and fire. (Bloomer 1976: 120). Red has always been seen as the colour of power and energy; this has been demonstrated in the socio-political ar ena by the Communist movement; so much so that during the McCarthy Communist witch-hunts in 1950s American, the phrase ‘Better Dead than Red’ was echoed around the country. The phrase is a strong indicator of how powerful the word ‘red’ truly was. Only three letters long, it embodied all that was ‘un-American’ in the world, promoting fear and a Cold War that lasted over forty years, yet when include with two other colours it symbolized undying patriotism: ‘red, white and blue’. Looking at another primary colour, blue, it is interesting to see how different cultures perceive this particular colour to that of red. In the modern West the most simple, almost child-like reading of the two colours is ‘hot’ and ‘cold’. However, throughout history the reproduction of the colour blue has meant more than just a signifier for cold water. In ancient Egypt the colour was used to connote loyalty and virtue: these identifications with the hue go as far back as 1340BC to the Egyptian civilization and the reign of King Tut. (Bleicher 2004: 37). However, whereas the Egyptians considered blue to be a symbol of truth, the Cherokee tribes and the Japanese see it differently: to the Cherokee, blue is a symbol of defeat. In Japanese theatre, blue is the colour for villains. (Hullfish Fowler 2003: 28). In Western culture the colour blue was not widely used until the Church began to paint religious figures, notably the clothing of Virgin Mary, with a pigm ent extracted from a blue gem stone, lapis lazuli. This religious link led the colour to symbolise â€Å"piety, truth and goodness† (Bleicher 2004: 37). Today blues are considered: â€Å"calming, restful, serene, cool, comfortable, sober, and contemplative. (Miller 1997: 104) and are thought to reduce blood pressure, pulse, and respiration rates. (Bloomer 1976: 120). Navy blue, a dark blue, is still used in the clothing of the business world to promote a feeling of truth and honesty. Blue is perceived as being a neutral colour in so much that it is the colour of the sea and, unlike land, is not owned by tyrannical, or democratic, rule. It also symbolises a form of depression, as in ‘feeling blue’ and can connote coldness, or even something that is beyond the boundaries of acceptable behaviour, that is, blue language or blue movie. The final primary colour, yellow, has always held an integral part of any man-made creation. It is the colour of the sun; the shining star that gives energy to the planet. The ancient civilizations used the yellow as a symbol of their beliefs and religion: As a colour sacred to the Chinese and important to the Egyptians and Greeks, yellow gradually became a symbol of power. (Walker 2002: 24) In many indigenous tribes the colour yellow bore the deepest religious meaning, in south America the Aztecs believed yellow was the colour of life and food and the Mayans celebrated the colour as one that had the power to bring daily life: â€Å"The Mayas of Yucatan assigned it to the dawn and the east. (Brinton 2004: 237). However, the fact that yellow was so important to the ancient civilizations was detrimental to the beliefs of the early Christians, and yellow began to become associated with negativity: Yellow has been associated with deceit, cowardice, and jealousy† (Walker 2002: 24). In certain parts of Africa yellow is associated with love â€Å"because its the colour of honey. (Kaldera Schwartzstein 2002: 21). Gold is a softer shade of yellow and therefore seems to shed any of its negative images, but perhaps this is because the connotations are so intrinsically linked with wealth. Today yellow is considered sunny, cheerful, and high spirited, the happiest of all colours. (Miller 1997: 105) and it is also seen as being an expansive colour, one which appears to spread out as well as to advance† (Swirnoff 1988: 38). Throughout history yellow will always be seen as a bright, force-giving colour. This is perhaps due to the very child-like imagery of the sun; give almost any child a yellow crayon and ask them to draw the sky and in the corner of the picture appears a bright yellow orb with rays of sunshine emitting from it. The negative connotations seem to be rooted in cultural and religious differences, even racism. Chinese and Japanese people were often referred to as ‘yellow’ by an ignorant West. This was fundamentally based on the complexion of the skin; however, early Chinese rulers were called yellow emperors due to the power imagery of the colour, and the importance of the Yellow River. Obviously the primary colours are not the only colours that civilization has encapsulated in culture, religion or art; the secondary and tertiary colours are just as important. Unfortunately I do not have the space to describe every single colour but feel that some important ones need to be mentioned. Green is a very popular word in that its connotation seems to be of more value than its denotation. Like ‘red’ was in the 1950s, the word ‘green’ means far more than a colour. Green is an ecological, economical and political word that covers anything from Amazonian rainforests, nuclear power stations, recycling and political parties. In wooded and forested areas of the planet green is the background colour, in cityscapes green is what the majority of people miss; ‘the grass is always greener’ is a Western saying that strikes home in this situation, as in things are always better on the other side of the fence, country or world. If looking at a glob e of the planet the two main colours are blue (water) and green (land). Green can be considered neutral, but at the same time it means jealousy; a human trait that has shaped our political world for millennia. This duality allows green to be both warm and cool; it contains both the calming presence of blueness and the energy of yellowness. (Miller 1997: 104). Green can be the bridge between the natural and man-made world: Low saturation greens can serve as a transition between architecture and nature. (Kaufman Dahl 1992: 130). The combination of red and blue creates purple, a hue that can evoke delicacy and richness or appear unsettling and degenerate.† (Miller 1997: 105). Purple is a very regal colour and is often worn by royalty and world leaders during ceremonies; the leading figures in the Roman senate would proudly display purple within the design of their togas. Purple is cold colour and can connote physical harm such as a bruise or visible veins. Yet the pretentiousness of the colour is by far its strongest meaning and is considered dignified, exclusive, but lonely, mournful, or pompous. (Mahnke Mahnke 1993: 13). Orange is the mix of red and yellow, the two energetic primary colours. From a geological perspective this is the combination of lava and the sun. Historically orange has always had connotations of heat, energy and intensity; mainly rooted from its representation of the flames from a fire, and the warming embers of man-made safety. Perhaps it is this safety that affords the colour to be neither good nor bad: Orange has always suffered something of an identity crisis. It has spent its history playing second fiddle to red, and occasionally to gold. (Varley 1980: 194). It is hard to think of an example where orange is used as imagery: It has virtually no negative associations, neither emotionally or culturally†¦ and its emphatically positive meanings are few. (Varley 1980: 194). Even though technically black and white are not colours, but the result of an object reflecting or absorbing light wavelengths, they form an important role in the world around us. Things are labelled in the most simplistic terms of being either black or white; it is a situation where there can be no middle ground, it is right or wrong, yes or no. Cultural and political education enables us to know that this is very rarely the case, and using a similar analogy: there is no black and white, only different shades of grey. What black tends to imply is nothingness, a void. In contrast white is pure, enlightenment and goodness. In terms of race using black as a prefix seemed to connote the opposite, making the word derogatory; black magic, black arts and black mark. The connotations of colour are complex and centred on diverse cultural meanings from different civilizations around the world. The meaning of a word can change over the course of history. The language surrounding colour is so advanced that even on the most basic of levels one person could identify a certain shade of colour positively, yet another could read it negatively. With this in mind I can move on to how art and colour is used to study the complexities of human behaviour. Psychology and Physiology of Human Behaviour (in controlled environments) The next logical step in my search for the most beneficial environment is to use the above information on colour and relate it to scientific study, predominantly in the areas of psychology and physiology. The simplest and most common definition of psychology is that it is the scientific study of behaviour, in other words psychology is â€Å"the science that makes use of behavioural and other evidence to understand the internal processes leading people and members of other species to behave in the ways that they do. (Eysenck 2000: 3). Physiology and in particular human physiology: â€Å"studies the functions and activities of living human bodies and their components (Torshin 2007: 11). In this essay I shall use physiology to study human responses such as heart rate, blood pressure and the effects of tension. As mentioned at the beginning of this essay most of my data has been gathered from previous studies. I intend to investigate how mood and emotion can be measured, and ultimately influenced. Mood states were not always welcomed by the scientific community; the behavioural and cognitive paradigms so prevalent in the 1960s and 1970s often tended to devalue the significance of moods. Frequently, mood and effect went without mention in prominent analyses of behaviour (Zajonc 1980). However, this devaluation has changed in recent times and most behavioural analyses today include significant affective components (Tomkins 1981). Mood is clearly a bio-psychological process that involves the whole individual. In other words, mood would not occur without biochemical, psycho physiological and cognitive components, as well as subjective reactions: â€Å"Implicit assumption that mood is nothing more than a response caused by cognitive, physiological and biochemical events. Thus, subjective feelings are regarded as the last process.† (Thayer 1989: 5). It is my opinion that subjective feelin gs interact together to affect the mood of the individual. Mood is related to emotion, but when the term ‘mood’ is used, it usually implies a longer course of time, which is probably the central distinction between the two. In 1965 the Nowlis Mood Adjective Check List (MACL), a statistical method to define and analyse mood, was introduced that consisted of 33 adjectives selected from a large pool of emotion and mood terms. The subjects are asked to check each item that applies to their mood state of the day (Frijda 1986: 181). I have prepared and sent out questionnaires to subjects that ask them to disclose if they believe they have an emotional response from specific colours. It is the psychological and physiological response to colours that I believe is most beneficial to my research. In 1978 Professor Alexander Schauss of the American Institute for Biosocial Research in Tacoma, Washington set up a scientific experiment to study the effects that colour had on human behaviour. Working from initial ideas he had read in published work by Swiss psychiatrist Max Luscher, Schauss found that concentrating on a certain shade of pink (originally labelled P-618) after physical exercise lowered his heart rate, pulse and respiration as compared to other colours (Schauss 1981: 1). With the assistance of the United States Naval Correctional Centre in Seattle, Schauss was able to begin his study. Schauss renamed the colour to ‘Baker-Miller pink’ in dedication to the two officers at the centre, Commander Miller and CWO Baker. The walls and ceiling of one of the admission cells was painted in Baker-Miller pink (figure 1), while the remaining cells were left untouched. Newly confined prisoners were systematically admitted to the cell and observed for fifteen minutes du ring which no incidents of erratic behaviour were recorded (Eiseman 2000: 40). This research continued for 156 consecutive days, beginning on 1 March 1979. The results during this period were reported to the United States Navy’s Bureau of Naval Personnel, Law Enforcement and Corrections Division, Washington, D.C., stating: Since initiation of this procedure on March 1, 1979, there have been no incidents of erratic or hostile behavior daring the initial phase of confinement. (Schauss 1981: 1). The data from this study showed that after only a period of fifteen minutes exposed to the Baker-Miller pink, detainees were not demonstrating any violent or aggressive behaviour. This calming effect could actually continue for up to thirty minutes after the subject had been removed from the cell. So successful was Schauss’ experiment that he took it to a county sheriff’s office in California where he noted that its effectiveness was increased within a smaller space; the sm aller the cell the less chance of violent behaviour. (Schauss 1981: 1). The Baker-Miller pink has been used widely in detention facilities: â€Å"The use of this colour in juvenile correctional centres, psychiatric hospitals and its testing under laboratory conditions with students confirms its effect in suppressing violent and aggressive behaviour. (Cassidy 1997: 84) In 1988 an experiment was set up to determine the effects of colour in the office workplace in relation to the mood of its workers. Professors Nancy Kwallek, Carol Lewis and A.S. Robbins of the University of Texas assessed the effects of a red, green and white office environment on worker production and mood. It was predicted that those who worked in the red office would find it a more tense environment and would make more errors.† (Miller 1997: 104). It was also expected that the subjects working in the green office would perform better than those in the red office. The white office was included as a comparison as it is the most common colour for an office working environment. The white office was expected to provide results that were better than red, but worse than green. In actuality the results told a different story. The workers in the red office actually made fewer errors than those in the white or green offices, even though they found the colour â€Å"distracting. (Mill er 1997: 104). The research team found that subjects working in the white office made more errors than those working in the red or the green office. On a personal level the subjects stated their preference to working in the white environment, considering it a â€Å"more appropriate colour for an office than either red or green.† (Miller 1997: 104). However, in response to this test, Ainsworth, Simpson and Cassell in their study, Effects of Three Colours in an Office Interior on Mood and Performance in 1993 found no effect of colour on performance or emotion. (Cassidy 1997: 85). Their hypothesis led them to believe that the warm colour, red, would induce high arousal and activity, whereas blue will induce feelings of low arousal. However, their results did not support their hypothesis. They concluded that the reason for error was in their methods, not in their actual hypothesis. If the data gathering was flawed then we must omit their findings and focus on the original test. T he red office environment produced the least amount of mistakes, whereas the white office was the preferred colour of the subjects. What these two studies show is the importance of colour and how human behaviour reacts to it. The science behind this is complex and an understanding of how a human ‘sees’ colour is vital. Colour exists everywhere there is light. Sir Isaac Newton, analysing the rays of the sun, detected that all the different colours, except extreme purple are contained in light. The brain responds to it instinctively and unconsciously. As Schauss demonstrated, the colours within our immediate environment affect our mood and ultimately our behaviour. This behaviour is individually subjective but reactions to colour combinations can be predicted with startling accuracy: â€Å"Science has always recognised the link between colour combinations and mood or behaviour. (Conway 2004: 76). The exact science of how we see colour is due to how the various wavelengths of light strike our eyes in different ways, affecting our senses: â€Å"Within the eye, the retina converts these waves into elect rical impulses, allowing the brain to decode this visual information. This information is passed to the hypothalamus, the part of the brain governing our endocrine system producing hormones, and hormones affect our mood. (Conway 2004: 76). In other words the eye must operate with light for the brain to interpret colour: Everything we see is coloured. Nothing visible is free of colour. This has profound consequences, for colour affects the autonomic nervous system, muscle tension, cortical activity, enzymatic and hormonal secretions. (Day 2007: 115). With this in mind it is important to quantify how different colours affect our behaviour, both mentally and physically. Our cultural and historical upbringing will play a part in how we react to certain colour schemes. In simplistic terms it could be argued that warm colours such as reds, oranges and yellows will incite an active response, exciting the subject; whereas cooler colours such as blues and greens will calm and quieten them. In fact it has been argued that the power of colour placement is a science and should not be left to the uneducated: So powerfully do they influence mood, and such potential do their relationships have for harmony or discord, spirit-uplifting beauty or teeth-gritting ugliness, that colours are too important just to leave to fashion or dramatic whim. (Day 2007: 116). But how does colour affect human behaviour? In the Schauss experiment one colour managed to pacify, it even lowered pulse and heart rates of its subjects. This goes one step further than th e subject merely relating to the notion of seeing a soft colour. One theory is that we do not only ‘see’ with our eyes, but we indirectly see with the glands that produce hormones in our brains; the pineal gland, a gland that produces melatonin, a hormone that may weakly modulate wake and sleep patterns: Although a person may not be able to differentiate colour, transmitters in the eyes pick up information from visible radiant energy sources and transmit that energy to the hypothalamus, and the pineal and pituitary glands. So it may be possible to see with your glands. (Eiseman 2000: 40). This theory is one that Schauss promotes in his Baker-Miller study: â€Å"One possibility includes the existence of a hormone (e.g. thyrotropin-releasing hormones, TRH, thyroliberin) acting as a neurotransmitter to the hypo-thalamus or pineal gland. This could in turn effect other cells in the adrenal medulla, supraoptic nucleus of the hypothalamus, the hypothalamo-hypophyseal portal system, and the turberoinfundibular cells of the hypothalamus.† (Schauss 1981: 1). What these theories allow is the possibility that in a controlled environment, clever use of colour can and will affect the psychological and physiological behaviour of targeted subjects, albeit in a basic premise of colour application. Moods are influential, but they not always control behaviour, the tenden

An Overview Of Semiotics And Structuralism Drama Essay

An Overview Of Semiotics And Structuralism Drama Essay In the early 20th Century Ferdinand de Saussure developed the linguistic theory of semiotics, the study of signs within language and the implications of these signs. This involved the analysis of words within texts but after development could be applied to all kinds of art, even paintings and music. The meanings and signs were discovered by studying why a word had been chosen over another, which in turn developed the idea of binary oppositions, for example it is cold because it is not hot. The signs within a text are differential, and it is important to study the relationship between the signs that are being given, and therefore in performance the audience are being sent many messages from what they perceive and this produces very complex layers of meanings as different signs connect with one another. Even seeing how the words are put together, particularly in old texts where the order is different to now, studying the sentences and which words are put with one another give a deeper meaning to the piece. Saussure introduced the idea of there being a signifier and signified to produce a sign. For example, the word tree would be a signifier, and then in the receivers mind they would produce their idea of a tree and this would be the signified, which when both are put together produce the sign of an actual tree. There are many interesting parts to this idea, for example the arbitrary state of these signs, in that there is no intrinsic link between signifier and signified (Culler, 20) as there is no clear reason why a tree is called a tree. Most words can be classed with this arbitrary argument (except onomatopoeia and words that are formed from two others, such as typewriter) and as a result what is further revealed is that because these words have no clear reason for use, everyone has their own interpretation. As a result different words mean different things to different people, and therefore one person may take a certain sign from an aspect of a piece, whereas another persons interpr etation could produce a completely separate sign from the same aspect. As there are so many cultures and no two people have the exact same experiences, each view of a piece will be very different. This does not make one readers interpretation more important, but in fact all signs picked up by all readers of the piece have to be taken into account, making it more complex than even just one person analysing it. Texts are made more complicated by the fact that they are diachronic, as they mean different things depending on when they are being read. For example, an ancient Greek play would have different meanings to it if seen by an ancient Greek in comparison to a contemporary audience. These contrasts in cultures add even more signs to a piece, as it is the differences between the views that show that one audience is missing a significant part of the meaning, and what this lack of meaning will mean as a result. Consequently it is important to acknowledge what would have been taken from the piece in its original time and place for cultural context. Theologists such as Charles Peirce produced another branch off these original ideas based on the idea of the arbitrary state, by analysing how arbitrary a signifier would be in relation to the sign. What he produced was three tiers symbols (such as a word) which were very arbitrary, indexes would be something more closely connected, (such as a musical note on paper) and icons were the least arbitrary, for example a photo or an actor playing a character. Even though this branched off from Saussures semiology ideas, what was important to take from it was that even if a signifier was an icon and was very close to the sign, still a sign stands for something which is not presentà ¢Ã¢â€š ¬Ã‚ ¦ thus reinforcing the absence and metaphysical hollowness that haunt all signification. (Fortier, 22) In light of this, the whole of reality is questioned as if everyones interpretation of a situation is different, and no sign is more valid than another, what truly is reality, when nobody has the sa me view? This is what semiotics takes on as it is used, as every little thing is an interpretation to somebody, and therefore it is hard to see where to stop analysing, leading to unlimited semiosis, (22) as either everything must have a meaning or nothing has. In light of this a performance can be analysed as soon as an audience enters the theatre space, if not earlier. Peirces ideas, though connected, did branch off significantly from Saussures original work, so for this essay Peirces work is acknowledged but Saussures work will be put into use more. From semiology, Roland Barthes saw the significance of interpretation and chose to take this further in his own studies as he developed what is now known as structuralism. In his ideas, he emphasised the Death of the Author: it is language which speaks, not the author; to write is, through a prerequisite impersonalityà ¢Ã¢â€š ¬Ã‚ ¦ to reach that point where only language acts, performs, and not me. (Barthes, Image, 143) In this light, the authors only function is to produce the text but the readers interpretation is that which brings the detail to the piece, activating jouissance, an orgasmic joy in the unbridled dissemination of meaning. (Fortier, 24) Similar to semiotics, the use of contrasting cultures can produce resistant reading in structuralism, for if a piece has been produced in the style of one cultures codes, reading it using the codes of a different culture means that the text can be read against itself. Codes were very important to Barthes, seen as cultural definitions, for example to the Western world a cow is often seen just as an animal that produces milk and beef, but to a Hindu culture cows are sacred, so even something as simple as this has hugely contrasting meanings to different cultures, and so codes are put into place to help with this analysis. In his work S/Z, Barthes produced five important Narrative Codes, which were: proairetic, which indicated actions; hermeneutic, providing suspense in questions within the text; cultural, using social norms to define information about characters, referencing outside the text to knowledge that should be common to certain cultures; semic or connotative, which detail characters through theme, connected to the final code, symbolic, which goes further than this to binary pairings and larger themes to create a more detailed image for the reader. (Barry, 51) It is clear that semiotics and structuralism overlap and connect with each other greatly and so can be used together in analysing a piece of text, artwork or similar. In their development it seems as if they fed off each other, each building on the same ideas and creating similar ideas. However the main difference appears to be that semiotics are very focused, studying in detail cultural inferences, whereas structuralism is much broader and looks more at the overall effects of the play. By understanding these systems and theories of how all aspects of a text are codes and symbols for the reader to interpret, they can then be used on a play, such as the medieval play Everyman. Written in the late 15th Century, it is generally thought that this plays origin is the Dutch play Elckerlijc, written about the same time (Patterson, 142). Interestingly in the idea of the Death of the Author, the author is unknown for this piece. As a result any personal influences are immediately ruled out an d simply the readers interpretation can be focused on. In this play, Everyman is preparing to die after a visit from Death, and so asks different allegorical figures to join him on his journey to his final resting place. All of these figures represent certain characteristics of humans, such as Goods, Kindness or Strength, but are vividly fleshed out, for the playwright gives these characters traits and behaviours that make them powerfully real and recognizable as individuals on the stage rather than as abstract moral emblems. (Worthen, 236) As a result the use of gestures and the language style that each character uses would emphasise these traits or attributes, and so semiotics can be used to analyse these in detail. Sadly in this text there are very limited stage directions as with most pieces of that era, so much of the work has to be found within the text itself. This reminds us that a play text is arguably not complete in its own state, as it is simply a tool to be used to produce a performance. In medieval times God was much more prominent than nowadays, and so for God to appear in a play in such a way would have had a significant impact on the audience as a true moral lesson in the dwindling ways of peoples behaviour. However in contemporary audiences who are much more atheist, the full significance of the situation may be lost, as an afterlife is believed in less and less, so this means that the moral must come out of not the religious side of the play but of the morals, to simply encourage people to be better in their way of living rather than to emphasise the preparation of arriving at heavens doors. God, in this play, only appears at the beginning of the play to send Death on his mission but as he is the first proper character to appear his moment is made even more prominent. What is notable about the version in Pattersons Wadsworth Anthology is that when God finishes speaking he withdraws (line 71) whereas all other characters such as Death exit (183). This contrast in word choice implies that God never truly exits, and is therefore still involved in the action on stage, a very subtle religious message to the audience that God is always watching. The text also suggests something about the character of God, as he says they forget clean (30) and clean forsake me (35). Using the word clean as he describes sinners is very symbolic as it reflects Gods willingness to forgive and see people as naturally good people who are corrupted, but the cleanliness of their souls is still evident. In contrast to God, Deaths language seems simpler and more to the point when speaking to him, as he takes no time to talk about himself but offers himself up fully for Gods will: Your commandment to fulfill (65). An audiences first view of this character would see a very obedient character that was sudden and swift, which portrays death in reality, which is often sudden and sharp, striking at an unexpected moment. Already within the first 70 lines the reader has experienced very powerful messages, some of which may have only been absorbed subconsciously but will be brought up constantly throughout the play. Everyman, the human representative in the play, is very interesting to study. He gives off a style of conversation that is very hermeneutic, constantly asking questions until he finally gets the answers he needs. His inquisition suggests that he is very confused and startled by the appearance of Death, as would any human, as well as doubtful of what is happening. However as soon as he understands he seems sorrowful and it is clear that he does believe what he is being told by Death as the questions become less frequent. Sadly though, he seems naÃÆ' ¯ve of reality, saying Death giveth no warning! (132) but this seems foolish as death never gives warnings in real life. His fear of death is shown through his desperation, as he offers Death a thousand pounds if his fate could be delayed, again a sign of naivety. Overall this seems to represent a man who does have faith, who is naturally good, but who has got lost in life and has been distracted by worldly things rather than higher mea nings. On line 184, Everyman says Alas, I may weep with sighs deep! This is a very poetic moment as there is an internal rhyme and a true rhythm to the line, and we can learn a lot just from these words. It gives a general feeling of true sorrow, emphasised by Alas but he also seems a softened character, by the use of weep. Where sob or cry may have been used, the author has provided us with a softer sounding word that creates poetry. The beautiful result is that of grace and compassion, and so the reader feels for and relates closely to the character of Everyman, which is obviously the point of the play. We, as readers, then experience the arrival of the first moral figure Fellowship. Death has just left but clearly the impending doom still lingers in the air, as Fellowship even though oblivious to the recent events uses many words connected to death, such as lifes end (213), die (220), say no more (223) and hell (232). This could be seen as dramatic irony, as these words would sting Everyman because of his most recent experience. As a character he is very friendly and his first words on line 206 (à ¢Ã¢â€š ¬Ã‚ ¦good morrow, by this day!) are of enthusiasm and amity. These emphasised, optimistic words suggest that Everyman will be safe after all, and Fellowship vows his companionship to Everyman with words suggesting he would die for the friendship, wanting nothing in return. However in discovery of what is needed, Fellowship fails Everyman and refuses to commit to the journey, even in true friendship. This seems like a comment on human actions, questioning whether all humans are li ke Fellowship, willing to be dedicated and loyal until a true time of need comes and we have to sacrifice something important to ourselves. The despair that comes over Everyman in realisation of the fleeting, worthless relationship would resonate throughout an audience as they realise their own decisions in life. Many of the characters are like this, giving Everyman hope at first but letting him down at the true moment of need. Even Five Wits, Beauty, Discretion and Strength, who all appear to be dedicated to him, fail him at the moment when he reaches the grave. All of these are comments on human observations, as we fail one another in the same way and depend on the wrong things in life. Strength is a very interesting character to analyse as every time he speaks he uses several proairetic words, for example We will bring him all thither, / To his help and comfort, ye may believe me (lines 675-6). This suggests that this strength is to represent both mental and physical strength, as his words are active as well as emotive, as help and comfort have dual functions. The physical aspect is emphasised by reference to Judas Maccabaeus, a Jewish historical warrior, so there is a true feeling of fighting and power which is encouraged further by his words such as in battle fight on the ground (685). H owever, as Strength leaves, it reflects on how fear would overpower Everyman at this point, finally coming to terms with his mortality and feebleness as a human as well as despairing in his inevitable fate. Knowledge, on the other hand, is the figure that saves and guides Everyman in the end. He acts as a helping hand to the protagonist, as he can give him information and provide logic and clear decisions, such as suggesting the visit to Confession. This pushes Everyman forward where he may have been lost before, having not thought to call on Knowledge but was suggested by Good Deeds. This is used within the text to show how when fear arrives, humans struggle to focus and think logically, so the arrival of Knowledge is vital to Everymans continued journey, who soon realises the value of this companion and depends on him: give me cognition (538) so the message of the true worth of knowledge is passed on to the readers. Our final character contact is that of the Doctor, who sums up the whole significance of the tale for the reader. In reality a doctor is a scientific, logical person who can be trusted and is responsible for saving others, so the image of a doctor at the end is very official and makes the meaning that more important to listen to. Stating the point of the play very clearly, he addresses the audience directly (ye hearers, line 903), drawing in the spectators to emphasise the connection between Everyman and every man. He stresses the importance of understanding the moral of the play by saying take it of worth (903) while the word worth plays on the idea of our true values in life and what things are really worth to us. This play has constant religious intonations throughout, a significant example is that it opens with the words I pray and the last line says Amen. This is suggesting that the whole text is a prayer, from start to finish. Additional to this is the constant references to Jesus such as on lines 751 and 894 as well as a variety of other religious figures, which supports the theory that a monk or cleric wrote it. (Patterson, 236) Furthermore, the use of the Angel who uses very soft sounds rather than having words chosen with sharp endings or harsh starts, we get a very peaceful feeling of this character as appears only briefly and suggests a soothing impact on our Everyman. Overall, by analysis we can see deeper emphasises of the various figures and their significance within this story as well as the story of life. Semiosis and structuralism allow us to question words with a more scientific mind to see hidden layers of meaning, giving the whole play a stronger feeling of implication on ou r own life. The author, although unknown, may have written it as a message on his own views, or may have been channelling a message from above, but whether in text or performance the reader is taught that this life is fleeting and we must not hesitate to discover our true priorities on Earth.

Cultural Communication Essay -- essays research papers

Culture can be defined as, â€Å"learned behaviors that are communicated from one generation to another to promote individual and social structure† (Communication; Making Connections, 44). In other words, information and behavior that is appropriate to where we live, where we have come from, and the traditions of those places are handed down along generations to insure that they continue. These behaviors help us identify who we are and who our ancestors were. American culture is an eclectic combination of many races from all over the world coming together to create a culture unlike those found anywhere else. A very different culture can be found in Eastern Europe, specifically the culture found in France. Considering the events that lead up to the United State’s War on Terror, and France’s refusal to help, it is important for Americans to understand this different culture and many of the communication barriers that have lead to the hostility between the two nati ons. These communication barriers can be overcome through patience, understanding, respect for the other culture, and by seeking similarities between the two to create a common ground of understanding.   Ã‚  Ã‚  Ã‚  Ã‚  The social structure in most countries is most often created through war and political change. The American colonists overthrew their tyrannical government during the American Revolution. This drastic change allowed for the colonies to create their own sense of individuality. People of different ethnicities began to merge as they settled the same areas, yet still maintained many aspects of their homelands. America is now foreseen as a great ‘melting pot’ of diversity. For over hundreds of years, people from all over the world have come to America looking for the freedoms they are often denied in their native lands. As the Statue of Liberty states, â€Å"Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tost to me,† (msn.Encarta.com). The United States prides itself on being considered a safe haven for all who seek it. France also went under a drastic change after its own revolution, but with very different results. Up until 1789, the beginning of the war, less than half of the population actually spoke French. After the Revolution, the new French government tried to create a un... ...t† (Communications; Making Connections, 46). In other words, a cultural relativist is willing to put themselves in the place of another from a different culture in order to identify with them without making judgments. It is important to note that understanding is not the same as accepting cultural difference or condoning them. Using these concepts, one can begin the process of effective communication across a variety of cultures. Though divided by the Atlantic Ocean, language, politics and social structure, the United States and France have much in common. Both countries revolted against their corrupt governments to establish better ways of life. Both countries believe that their stands on issues are for the benefit of the rest of the world. Coincidentally, French architect, Alexandre-Gustave Eiffel, designed both the Eiffel Tower and the Statue of Liberty, each symbols of their respective nations. The Statue of Liberty was given to the United States by France to commemorate the alliance the two countries during the American Revolution. If we use our similarities to build bridges instead of differences to build walls, communication between cultures can be effective and beneficial.

The Violation of William Blakes Songs of Innocence Essay examples --

The Violation of Blake's Songs of Innocence      Ã‚  Ã‚  Ã‚   Abstract: William Blake's Songs of Innocence contains a group of poetic works that the artist conceptualized as entering into a dialogue with each other and with the works in his companion work, Songs of Experience. He also saw each of the poems in Innocence as operating as part of an artistic whole creation that was encompassed by the poems and images on the plates he used to print these works. While Blake exercised a fanatical degree of control over his publications during his lifetime, after his death his poems became popular and were encountered without the contextual material that he intended to accompany them.    William Blake was probably more concerned than any other major Romantic author with the process of publication and its implications for the interpretation of his artistic creations. He paid a price for this degree of control over the process of printing, however: Blake lived in poverty and artistic obscurity throughout his entire life. Later, when his poems began to be distributed among a wider audience, they were frequently shorn of their original contexts. For William Blake, there has been a trade-off between the size of the audience he has reached and the degree of control he exerted over the publication process.    Blake was not satisfied merely to write poems and send them off to a publisher; instead, he designed illustrations to accompany his poems, engraved the poem-illustration works onto copper plates, printed the plates onto paper, and (when color was desired) colored the pages by hand, then bound the printed pages into volumes for sale. Blake was assisted in much of this work by his wife, Catherine, who had been illiterate when he ma... ...990. Hilton, Nelson. "William Blake, Songs of Innocence and of Experience" in The Blackwell Companion to Romanticism. Ed. Duncan Wu. Oxford: Blackwell, 1998. Online. Internet. 25 February 2000. Available http://virtual.park.uga.edu/~wblake/SONGS/begin/songs.html Hirsch, E. D., Jr. Innocence and Experience: An Introduction to Blake. Yale University Press: New Haven and London, 1964. Keynes, Sir Geoffrey. Introduction to William Blake's Songs of Innocence and of Experience. Shewing the Two Contrary States of the Human Soul. Ed. Geoffrey Keynes. Oxford: Oxford University Press, 1967. Mason, Michael. Notes to William Blake: A Critical Edition of the Major Works. Ed. Michael Mason. Oxford: Oxford University Press, 1988. Stauffer, Andrew M. "The first known publication of Blake's poetry in America" in Notes and Queries v43, n1 (March, 1996): 41-43.

Critical Response Essay

Advertisement can attract anyone that it wishes. In the essay, â€Å"What’s Natural about Our Natural Products?† by Sarah Federman, Sarah talks about how the words â€Å" nature â€Å" and â€Å" natural â€Å" are being used to sell more products and seem â€Å" healthy â€Å". She goes on to discuss how the word â€Å" natural â€Å" has turned into a marketing asset. Federman shows readers that food companies, uses these words to manipulate consumers to buy more of their products. It is a technique that’s used for products like Kraft Cheese to get sales to go up. It is known that Kraft sells Natural Shredded nonfat cheese, Natural Reduced fat swiss, and Natural cheese cubes. Federman writes, â€Å" Kraft has done nothing special with the cheese itself, â€Å" natural â€Å" in this case presumably relates to the shredding, reducing and cubing process† (442). Companies way of attracting on new audience. I agree with sarah’s argument abou t using ‘ natural â€Å" and â€Å" nature â€Å" just to sell products. Advertisers shouldn’t use these words because if you read the labels, its still man made ingredients in it. To Federman, natural means, â€Å" products or service any or all of the following a healthy alternative, an environmentally friendly product, vegetarians, and or produced without synthetic chemicals† (442). Companies can get away with calling their product natural ingredients. But mixed in these natural, there are unhealthy components like corn syrup, dicalcium, and trisodium phosphate. These oils aren’t healthy, but because of the media, everything with natural on it is automatically good for you. Federman makes a strong point about about how companies can say its â€Å" natural â€Å" but not even how a product is made is natural. she states, â€Å" I found nothing that explained the meaning of â€Å" naturally baked â€Å" , do you think this means they leave the chips out in the sun to crispen up? probably not, so why does this process cost more per ounce when it uses less fat? â€Å"(443). Companies never tell the full ingredients list nor tell you exactly how its made, so to call it  natural is false. The consumers want to be healthy and fit, so the cost wouldn’t bother them. It cost more for something that is less manufactured, but most of the time companies just say its natural just to make more money. This proves that society has an effect on people using it, we want it, but these aren’t good for us, and advertisers fool us into buying it. Federman stated all her thoughts about how companies put the word natural on any labels to attract the audience who thinks buying product that claim to be natural, to show them that you can’t always believe what you see. When reading Federman essay, it can feel like on lecture at time, but as you and some what sarcastic. When Federman states, â€Å" variations of the words â€Å" nature â€Å" and â€Å" natural â€Å" are used for product naming to distinguish alternative medicine practitioners from their western counterparts †¦ blue jeans â€Å" (441). it seem as if you’re sitting in the lecture. She makes it seem as if she speaking as part of a group of people who against companies putting natural on the products. Federman expresses emotion for her topic throughout the essay without a demanding tone, but slightly funny. Gladly, her tone doesn’t affect her writing. Without the tone she gives off, the essay wouldn’t stand out, catch the reader’s attention. The tone makes sure it changes the thoughts of the readers. I use to buy products that said â€Å" all natural â€Å" or â€Å" nature â€Å" on it and spend all that money. Thinking if I buy those products, I will be living healthy. But, after reading Sarah Federman essay, I know now that the products I brought were lack of natural ingredients. The tactics that these advertisers are using, and the products that say natural is the same as the original. I agree with all of Sarah Federman claims, and i fully understand her thoughts and logic about â€Å" natural products â€Å". Works Cited Eschholz, Paul A., Alfred F. Rosa, and Virginia P. Clark. Language Awareness: Readings for College Writers. Print.

Mothers Who Work and Attend College

There has been a debate on the previous years on whether sociology must be regarded as a science or not. Experts had presented their stand and study why sociology is a science and why not. Many of them started by defining what science, what comprises a science, and what can be called and claimed scientific. Even in our early school days, science by definition is the logical activity of observation, identification, description, experimental investigation, and theoretical explanation of phenomena. Science is a big scope of study and therefore must be divided into categories. So, the branches of science appeared. Early sociologists fought to establish sociology as a science. Their main argument is on the methodology used in sociology that is for them, is a science. According to Comte, like what is observable methodologies in science, are what sociology has. Scientific methodologies such as observation, experiment, comparison and historical research are all present and used in sociology. For him, if sociology uses these four methodologies which are common to scientific methodologies then, a strong claim for sociology as a science must be recognized. But because Comte did not execute an experimental research about this, then his claim was not valid. The argument of Comte approached Durkheim. Durkheim made the claim that sociology is a study of social facts, that is â€Å"a thing that is externalto, and coercive of, the actor† (http://www.human.nagoya-u.ac.jp/~iseda/works/soc-sci.html) Durkheim introduced a thing that he called externalto in his claim to make sociology as a science. He deepened what Comte cannot explain. His argument is that, social facts cannot be explained by the detailed mental examination of your own feelings, thoughts, and motives because social facts are external. Durkheim did an experimental research on suicide to support his claim. Suicide has been a global social problem. Suicide happens for a total of 90 countries around the world. Wasserman (2005) cited that, â€Å"Lithuania has the highest suicide rates per 100, 00 young person aged 15-19 in 90 countries with 23.9 in 2002.† Durkheim included statistical analysis on suicide rate. By that, the goal is a have a support for the claim that suicide is a social phenomenon. The predictions did not agree with statistical data. Durkheim rejected the alternative hypotheses. The attempt of Durkheim to present an empirical result was admired though it faced several problems. The falsification criteria did not work because Durkheim resulted to very strict criteria. Consequently, precise predictions are hard to achieve and/or gain based on sociological theory. Others argued to the work of Durkheim that conflicted on his definition of suicide and his removal of introspection in the methodology. Suicide for him is any cause of death that the executor knows that death is the result. Many questioned that if introspection is not present, how can the executor knows that the result of his/her action which is suicide, is death? Weber also attempted to provide explanation and support in making sociology as a science. Unlike Durkheim, Weber used introspection. According to him, the understanding on other people’s motivation is needed for it necessary for sociology. This understanding can be attained through introspection. But this was never easy to be presented as a science. A strong falsification was given to interpreted facts. Philosophers of science explained that interpreted facts cannot be run to the theory because anyone can give his/her interpretation. There is a way for sociology to be known as science. It is when the provided criteria are not too strict, and when minimal possibility of falsification is presented. Works Cited â€Å"Science† American Heritage Dictionaries. Retrieved November 5, 2007, from (http://www.answers.com/topic/science) â€Å"The Case for Sociology as a Science† Retrieved November 5, 2007, from (http://www.human.nagoya-u.ac.jp/~iseda/works/soc-sci.html) Max Weber. â€Å"Sociological Writings.† (1994) Retrieved November 5, 2007, from (http://www.marxists.org/reference/subject/philosophy/works/ge/weber.htm) Wasserman, D., Qi Cheng, Guo-Xin Jiang. â€Å"Global suicide rates among young people aged 15-19† World Psychiatry (2005) 4(2): 114–120. Retrieved November 5, 2007, from (http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=1414751)