Monday, May 25, 2020

All Quiet On The Western Front - 1398 Words

Erich Maria Remarque – was a famous German author, who created many novels, but his best-known and most representative novel is called  «All Quiet On the Western Front ». The novel All Quiet On the Western Front is about the First World War. It claimed millions of lives and cripped bodies and destinies of even more people. First World War also destroyed such powerful countries such as the Russian, Ottoman, German and Austro - Hungarian Empire. Knowledge of europeans, created over many hundreds of years we destroyed. Life had to be rebuilt. People`s minds were infected horror of war. Through the whole story comes the theme of war as a terrible mistake mankind. It brings death, pain, blood, sweeping away in its path state and the nation. Its victims are simply people for whom the war is unnatural, but by the will of a handful of patients mentally and physically tyrants they are involved in the lethal effect called war. In human war erased all the social, there is only ani mal fear, causing the fight to preserve his life. Eriq Maria Remarque was also a soldier during World War I, and wrote â€Å"All Quite On the Western Front† from the on behalf of Paul Brumer, a 19th years old german boy, who believed to his school teacher and went with his classmates as a volunteers. In this paper I would disscuss the transformaion of main hero and his friends, and change in their opinion about the war. Remarque starts his book with overview of main heroes. There are 8 of them: Kropp,Show MoreRelatedAll Quiet of the Western Front756 Words   |  3 PagesPlot Summary: All Quiet on the Western Front Written by Erich Maria Remarque, All Quiet on the Western Front is the tale of a young man by the name of Paul. Paul who is nineteen years old gathers several of his friends from school and together they voluntarily join the army fighting for the Axis alliance. Before they are sent off into actual battle, they are faced with the brutal training camp. Along with this they face the cruelty of the life of a soldier. This made them question the reason forRead MoreAll Quiet on the Western Front700 Words   |  3 PagesThe greatest war novel of all time, All Quiet on the Western Front, by Erich Maria Remarque, is a novel that depicted the hardships of a group of teenagers who enlisted in the German Army during World War 1. Enlisting right out of high school forced the teens to experience things they had never thought of. From the life of a soilder on the front line to troubles with home life, war had managed to once again destroy a group of teenagers. Throughout the novel, we saw the men of the Second CompanyRead MoreAll Quiet On The Western Front1797 Words   |  8 PagesTitle: All Quiet on the Western Front Creator: Erich Maria Remarque Date of Publication: 1929 Class: War Novel Anecdotal Information about Author: -Erich Maria Remarque was conceived on 22 June 1898 into a working people family in the German city of Osnabrà ¼ck to Peter Franz Remark (b. 14 June 1867, Kaiserswerth) and Anna Maria (nà ©e Stallknecht; conceived 21 November 1871, Katernberg). -During World War I, Remarque was recruited into the armed force at 18 years old. On 12 June 1917, heRead MoreAll Quiet on the Western Front943 Words   |  4 Pages The book All Quiet on the Western Front, by Erich Maria Remarque, is about a group of 19 year old young men who are changed by the ways of war. There is paul: the main character; Tjaden: a tall, skinny locksmith, also the biggest eater; Albert Kropp: a lance-corporal and the clearest thinker; Muller: studious, intelligent, and likes school; Leer: has a preference for the girls from the prostitution houses and has a beard; Haie Westhus: a peat-digger, and big in size; Deterring: a peasant, he alwaysRead MoreAll Quiet On The Western Front2393 Words   |  10 PagesAll Quiet on the Western Front: Book Review Erich Maria Remarque, author of All Quiet on the Western Front, actually fought in WWI (Remarque 297). Because of this, he was able to write this book with accurate depictions of the war. He writes how being in combat can really take a toll on a person and affect them in a negative way. He also writes of the pain and suffering that the soldiers must cope with that comes along with living in constant fear and danger. When looking at the title of theRead MoreAll Quiet On The Western Front2085 Words   |  9 PagesThis essay will consider the different effects created by Erich Maria Remarque in his novel All Quiet on the Western Front. As a writer, Remarque unknowingly left his novel open to readers with completely different perspectives, and to various forms of criticism. This undoubtedly meant that every single reader had been affected by the novel in many different ways which unfortunately for Remarque may have been an effect that he never intended. This essay is divided into 5 main sections. Firstly itRead MoreAll Quiet On The Western Front1089 Words   |  5 Pages In Erich Maria Remarque’s novel, All Quiet on the Western Front, human nature is the only abstract periphery between belligerent barbarism and justifiable violence. Through the insipid bombardments that rained shells over the Germans’ heads and noxious implementation of mustard gas, Remarque dexterously misleads the reader into believing that he fights in an apathetic war where all remnants of human nature and identity have been destroyed with the introduction of trench warfare. Through Paul Baumer’sRead MoreAll Quiet On The Western Front1509 Words   |  7 Pagesâ€Å"He fell in October 1918, on a day that was so quiet and still on the whole front, that the army report confined itself to a single sentence: All quiet on the Western Front† (Remarque 296). Paul Baumer, the narrator of All Quiet on the Western Front, enlisted into the German army at a young age of nineteen with a group of friends from school. Kantorek, Paul’s teacher, â€Å"gave us long lectures until the whole of our class went, under his shepherding, to the District Commandant and volunteered† (RemarqueRead MoreAll Quiet On The Western Front1129 Words   |  5 PagesIn Erich Maria Remarque’s All Quiet on the Western Front, soldiers at the front have a better idea than civilians of the true n ature of war because they have experienced the war while civilians have only read about it or listened to government propaganda. Remarque is trying to tell us that only those who experience the war can understand how awful war truly is. In All Quiet on the Western Front, the main character Paul goes back to his home, the people he meets still think that the Germans are winningRead MoreAll Quiet On The Western Front1790 Words   |  8 Pagessmell of cigar smoke, gunpowder, and dirt that filled the air. There was no nationalism; all Paul wanted was survival. World War I was supposed to be about nationalism and the propaganda forced upon the soldiers to feel superiority over other countries, but Paul helps to prove otherwise, as his story tells what is was like to be at the front, and how tough it was to be a soldier. â€Å"All Quiet on the Western Front† portrays war as it was actually experienced, replacing the romantic picture of glory and

Tuesday, May 19, 2020

Pre Operational And Initiative Vs. Guilt Stages - 884 Words

During my early and middle childhood years, I transitioned from Piaget’s sensorimotor and Erickson’s Autonomy vs shame and doubt stages from my toddlerhood into pre-operational and initiative vs guilt stages respectively. The preoperational stage is anywhere from 2-7 years of age and is characterized by â€Å"[children’s inability] to perform mental operations, that is, cognitive procedures that follow certain logical rules† (Arnett, 2012, p. 240).An example from my own development would be my misconception of the idea of conservation. When presented with cylinders of differing sizes, although they held the same amount of volumes, I would judge the apparent volumes based on the amount it looked like it held rather than the concept of the water visually being seen to have merely been poured from one to the other. So, I would think that wider containers contained less liquid than a narrower container having the exact same water since it appeared lower than t he narrowed container having water higher up. At the time, I thought this was an amazing â€Å"magic† trick and it amazed and confused me greatly. This behavior is normal and was adaptive for my age. Piaget discovered that the children he studied were incapable of such abstract thought at these early ages, and I like them, was incapable of such higher thought. Another way in which the preoperational stage of my own development could be seen was through my egocentrism and thinking I was the center of everything and just so â€Å"unique†.Show MoreRelatedCase Study of Developmental Theories Essays1318 Words   |  6 PagesPiaget’s theory states that there are four different stages in cognitive development. These stages are the Sensorimotor stage, Pre-operational stage, Concrete Operational stage and the Formal Operational stage. The first stage, Sensorimotor occurs from birth to two years. This stage was based off of the ideas and images we have about what things are and how we use or deal with them or schemas. Much of the focus during the sensorimotor stage is on objects and how they can be used and controlledRead MoreDevelopmental Theories and How They Relate to Real Life Scenarios1468 Words   |  4 Pagespsychosexual stages of development. His stages were: the oral, the anal, the phallic, the latent and the genital. The oral stage focused on the mouth. It is the reason why all babies like to put everything in their mouth. It is how they explore the world. This stage is usually from ages 0-1. Not completing this stage means that the person will be orally fixated all their life. They might pick up such bad habits as smoking. The anal stage is focused on the anus of the child. During this stage the babyRead MoreThe Theory Of Human Development Theory1642 Words   |  7 Pagesthat of Jean Piaget’s, w ho believed that all human development and behavior was the product of consistent and reliable patterns of interactions with the environment called schemas. Piaget divided his Theory of Cognitive development into four stages. Each stage is characterized by overall structures and sequences of development, which consist of â€Å"schemas.† Schemas are the primary component of intelligent behavior, which adapt through a continuous process of assimilation and accommodation, in anRead MoreDevelopmental Stages And Developmental Theories1004 Words   |  5 PagesDevelopmental Stages and Developmental Theories There have been numerous studies on human development to explain how we function at different stages in our lives. These studies have looked at development from birth to adulthood. Researchers have wanted to know what makes individuals tick so that different methods can be applied to help individuals, in the current stage they are in, to realize their potential. In some cases it has to be up to the parents or teachers, specifically with the earlyRead MoreAdolescence Is The Time Of Development Essay1221 Words   |  5 Pagesthemselves in this stage begin to do more complex thinking; their minds progress from concrete operations such as combining, separating, and ordering to reasoning and comparing ideas and point of views. It is also at this stage that the social development of kids begin. Kids around the age of twelve begin to form their identity. They begin to look for relationships where they can reside and find their sense of self. As Erik Erikson describes, they begin to exp erience the psychosocial stages of development;Read MoreChild Development Theories1324 Words   |  6 Pagesand Piaget. Erikson’s Psychosocial Stage Theory Erikson’s view Erikson’s theory is from a psychoanalytic perspective, which believes that development forms by uncontrollable forces that drive human behavior. He expands on Freud’s theory of psychosexual stages, but Erikson focuses on social changes instead of sexual (Heffner, 2004). Erikson’s theory of psychosocial development breaks down in eight stages throughout the human lifespan, and believes â€Å"personality isRead MoreJean Piagets Four Stages Of Cognitive Development1326 Words   |  6 PagesBrowne, 2016). Piaget suggests that a child’s logic of thinking is different from that of an adults. Children’s cognitive performance is directly related to the stage of development that they are in currently. Additionally, these stages are divided into sub-stages to provide greater insight into a child’s cognitive growth process. The initial stages of development is considered a difficult point to try to determine a child’s developmental progres s. This is due to their inability to communicate clearlyRead MorePiaget And Erikson s Theory Of Development1239 Words   |  5 Pagesdifferent stages in theories throughout my life. I also work at a daycare and we use aspects from each of these theories when going about teaching children. The three different theories include: Piaget’s theory of cognitive development, Vygotsky;s sociocultural theory of development, and Erikson’s psycho-social theory. Piaget’s theory of cognitive development has four distinct stages in children: sensorimotor, pre-operational, concrete, and formal. The first stage, sensorimotor stage happens duringRead MoreLifespan Development : Cognitive, And Personal And Social Development1717 Words   |  7 Pagesadulthood, middle adulthood, late adulthood and death. There are several key issues in Lifespan Psychology which are centered on these following factors which are; cultural factors, continuous vs discontinuous change, critical periods vs sensitive periods, lifespan approach vs particular periods approach, nature vs nurture. The major theoretical perspectives in Lifespan Psychology is termed a broad, organized explanation and prediction concerning phenomena of interest. These theories could be either behavioralRead MoreThe Developmental Theories By Erik Erikson And Jean Piaget1728 Words   |  7 Pagesto adulthood. Out of the eight stages Erikson proposed, the first four stages of development depend on what is done to a person while stages five through eight depend primarily upon what a person does. The first stage (basic trust vs mistrust) occurs in infancy where the mother and fathers care taking skills may have a lasting impact on their child. If not properly cared for, the child may develop a feeling of insecurity and worthlessness. The second stage (autonomy vs shame) occurs during early childhood

Friday, May 15, 2020

U.s. Department Of Homeland Security - 1668 Words

1. Purpose Among one of the missions of The U.S. Department of Homeland Security is to protect and preserve the security of the Cyberspace in the country. The principal objective of this Security Plan is to give instructions and direction for the Department’s workers and help the Homeland Security to create best practices and strategies in the IT security system. 2. Scope This policy needs to be applied to all users, employees, contractors, suppliers and to all IT resources such as e-mails, files, data, messages and documents controlled or administered by The Department of Homeland Security. 3. Policy Intention The Department of Homeland IT security policy must be uniform, stable, consistent, efficient, effective and compatible with best practices Information Security in the Department. It is the purpose of this security policy to create and implement the best security plans, strategies, and practices throughout the Department. Also, it is the intention of this policy to create safe and secure Cyberspace. 4. Protecting Cyberspace Building secure and safe cyberspace and Communications system in the country is the top priority of the department. In its kind the Cybersecurity Framework of the Department is the most comprehensive and efficient one. The Department of Homeland Security performing the following activities to secure the cyberspace efficiently: ïÆ' ¼ Checking and assessing organizations capacity of cyber-attacks defensive mechanisms and potentials. ïÆ' ¼ EvaluateShow MoreRelatedU.s. Department Of Homeland Security Essay778 Words   |  4 PagesThe U.S. Department of Homeland Security (DHS) issued a proposed rule, on December 30, 2015, entitled Retention of EB1, EB2, and EB3 Immigrant Workers and Program Improvements Affecting High-Skilled Nonimmigrant Workers. Included in the proposed rule is the long-awaited provision for the ability to obtain an employment authorization document (EAD) based on an approved form I-140, employer petition. Unfortunately, eligibility for this immigration benefit under the proposal is highly restrictiveRead MoreU.s. Department Of Homeland Security758 Words   |  4 PagesOn March 31, 2016, the U.S. Department of Homeland Security (DHS) and the Federal Bureau of Investigation (FBI) started a nationwide campaign to warn against the dangers faced by the U.S. utilities against the cyberattacks. According to DHS, there were an estimated 331 hacks or physical attacks against the U.S. power grid from 2 011 to 2014. As of February 2016, they are occurring at a rate of once every 4 days. â€Å"A major cyberattack on the U.S. electric grid could cause over $1 trillion in economicRead MoreU.s. Department Of Homeland Security1261 Words   |  6 Pagesand therefore must also prepare to minimize the damage and recover from attacks that do occur. As September 11 showed and proved to us that we are not where we are supposed to be, the aftermath showed us how vulnerable we were. The Department of Homeland Security has made tremendous improvement since then to ensure the preparedness of our nation’s emergency response professionals, provide the federal government’s response, aid America’s recovery from terrorist attacks and natural disasters andRead MoreU.s. Department Of Homeland Security Essay1796 Words   |  8 Pagespower to decide whom to investigate, arrest, detain, charge, and prosecute. The Agencies may develop discretionary policies specific to the laws the y are charged with enforcing, the population they serve, and the problem they face. The U.S. Department of Homeland Security (DHS) may decide how to prioritize its resources in order to meet its stated enforcement goals that are set by the President. With executive unilateral powers the president, drafts policies without and sometimes over the objection ofRead MoreU.s. Federal Department Of Homeland Security1245 Words   |  5 PagesThe idea of the establishment of the Department of Homeland Security evolved into the biggest U.S. government reorganization in American history. Prior to the establishment of the Department, Americans increasingly became concerned about terrorism on our soil. This concern was triggered by the World Trade Center bombing in 1993, the Oklahoma City bombing in 1995 as well as the discovery of a bomb at the Atlanta Olympics in 1994. Additionally, it became more apparent to the Americans that terrorismRead MoreU.s. Department Of Homeland Security Programs An d Practices1868 Words   |  8 Pagesbeen asked; given the amount of money spent on homeland security programs and practices, how should the United States measure the effectiveness of this spending? This question has been answered time and time again by the different agencies that fall underneath the department of Homeland Security. Since the creation of this department, in the shadow of the 9-11 attacks by the Al Qaida terrorist group in the United States, The Department of Homeland Security has stopped numerous attacks from occurringRead MoreThe Department Of Homeland Security1602 Words   |  7 PagesThe Department of Homeland Security The Department of Homeland Security is an agency made up of 22 different federal agencies which were combined in an effort to streamline the United States effectiveness in defending our nation. The core mission of the Department of Homeland Security include prevent terrorism and enhancing security, secure and manage our borders, enforce and administer our immigration laws, safeguard and secure cyberspace, ensure resilience to disasters (Department of Homeland SecurityRead MoreHomeland Security1085 Words   |  5 Pagesï » ¿ AMERICAN MILITARY UNIVERSITY HOMELAND SECUIRTY Brittany Staley HLSS302: Paper #2 May 11, 2014 In the years since 9/11, homeland security has turn out to be frequently and generally identified as both a word and as a Federal department. However, a large amount has been learned since 9/11 concerning the array of further challenges we face. Hurricane Katrina strongly illustrates the general impact of weak preparedness andRead MoreHomeland Security And Homeland Defense1321 Words   |  6 Pagesin its security. The result of the tragic events was the establishment of homeland security. The White House, the federal government and the Congress joined together to establish it. On September 20, 2001, President George W. Bush issued an executive order 13228 to establish an Office of Homeland Security within the White House and assigning the Governor of Pennsylvania, Tom Ridge as its Director (Bullock, Haddow, Coppola, 2013, p. 4). Ever since, the United States (U.S.) Department of HomelandRead MoreHomeland Security And Homeland Defense1390 Words   |  6 Pages Many people think homeland security and homeland defense are the same thing, but that is incorrect. Both have played a role in keeping America safe, but after 9/11 that role expanded greatly. The U.S. was determined to prevent another catastrophic attack from unfolding while searching the globe for those responsible. In a world constantly evolving, our enemies and their tactics evolve with it. To effectively combat the incredible amount of threats America faces, many federal entities and mission

Wednesday, May 6, 2020

Enron Company The United States History - 1707 Words

Enron company was created in 1985 out of Texas. The company was in the business of natural-gas pipelines. Eventually they merged with InterNorth and their business shifted towards other natural gas productions. They began to trade natural gas and electricity, which resulted in their biggest growth driver for their company. Enron was not only top in the country, but in the world they were known for their business’s success. In the year of 2000 they hit number seven on the fortune 500 list. At this point, Enron was also the sixth largest energy company in the world. But, the company quickly became the largest bankruptcy in the United States history. Humble beginnings of this company were not so humbling to the auditors and investigators soon after they uncovered their overstated financial statements. This scandal began with CFO, Andrew Fastow understating the company’s liabilities, and overstating incoming revenue which is why this company made it to the Fortune 500. Soon after this accounting scandal began, Jeffrey Skilling resigned as CEO in 2001, and Kenneth Lay became CEO once again (he was previously CEO when the company was founded). Just a few months after this change, Enron released an announcement that they had a third quarter loss of $618 million dollars. After this huge loss, business investigators began to question the company’s practices within the company. And soon after Enron’s third quarter loss, the SEC (Securities and Exchange Commission)Show MoreRelatedInsider Trading : Legal And Illegal Trading Essay1493 Words   |  6 Pagesbe defined in respect to both legal and illegal trading. The legal type is when corporate insiders—officers, directors, and employees—buy and sell stock in their own companies1.This type of investin g is completely legal and usually encouraged by companies to have their employees own their stock. The illegal side of insider trading refers generally to buying or selling a security, in breach of a fiduciary duty or other relationship of trust and confidence, while in possession of material, nonpublicRead MoreThe Collapse Of Enron Corporation1547 Words   |  7 Pagesdownfall of the Enron Corporation and how the collapse of Enron Corporation consequence affected the United states financial market. Enron Corporation was the seventh largest company in the United States, and had the biggest audit failure. In this Research paper, it describes the reason of Enron Corporation collapse, including details of the internal/ external management, accounting fraud, and conflict of interest. Enron is the largest bankruptcy in America history! The Collapse of Enron CorporationRead MoreJaclyn Givens. Kathy Osburn. Management 101. 5/8/17. The1400 Words   |  6 PagesJaclyn Givens Kathy Osburn Management 101 5/8/17 The Enron Era â€Å"Just as character matters in people, it matters in organizations,† says Justin Schultz, a corporate psychologist in Denver. The Enron scandal had a big exposure in 2001 confirming the big secret to the increase in billions. In July 1985, Enron formed the merger of Houston Natural Gas and Omaha-based Inter North. The Enron corporation was an American energy company based in Houston Texas. The corporation’s catastrophe in 2001 signifiesRead MoreEnron And Its Impact On Enron s Downfall Essay1492 Words   |  6 Pagesrecent collapses of high profile business failures like Enron,Worldcom,Parmlat,and Tycohasbeen a subject of great debate among regulators, investors, government and academics in the recent past. Enron’s case was the greatest failure in the history of American capitalism and had a major impact on financial markets by causing significant losses to investors. Enron was a company ranked by Fortune as the most innovative company in the United States; it exemplified the transition from the production toRead MoreNorthern Natural Gas Company Management1225 Words   |  5 Pages Enron Corporation was once known as Northern Natural Gas Company, Founded in 1932 in Omaha, Nebraska as a provider of natural gas. Through its early stages, Northern Natural Gas Company was unsuccessful in their business venture. They experienced problems in persuading consumers to use natural gas to heat their homes because of fear that natural gas leaks lead to explosions. Thanks to the great depression, many people were taking the risk because of how relatively cheap natural gas was. As theRead MoreCorporate Fraud, Greed, Corruption, And Ethics1598 Words   |  7 PagesCorporate fraud, greed, corruption, what company comes to mind when you hear those words? Enron! In this paper we will take a look into the corporate facts and history as well as, stakeholder relationships, organizational trust issues, ethical leadership and ethical culture at Enron. As well as where improvements could have been made to improve organizational trust and ethical culture before Enron’s collapse. II. Corporate Facts and History According to the Texas State Historical Association, organizedRead MoreEnron And The Enron Scandal1588 Words   |  7 PagesEnron was a corporation located in Houston, Texas and in just fifteen years the US energy trading and utilities company grew to become one of America’s largest and more successful cooperation’s. Enron suffered a major fall. After being one of the most successful corporations Enron became the biggest company to file bankruptcy in history. In this research paper it will discuss about the history of Enron, the fraud committed and who is to blame. The historical development of white collar crime in theRead MoreAffirmative Adaptation And Modernize Resulting From The Scandal1493 Words   |  6 PagesAdaptation and modernize resulting from the scandal In today’s society the desolation of Enron has been one of the greatest disasters to hit a major United States corporation, nevertheless the actions of this deception let to Varity major future benefits. The effects of Enron without a doubt are primarily disadvantageous. However, although Enron has made illegal and unethical choices the company has paid the ultimate penalty by â€Å"Declared bankruptcy on December 2, 2001 after restating earningsRead MoreEnron Accounting Scandal1706 Words   |  7 PagesThe Enron Accounting Scandal of 2001 There are many accounting scandals that have occurred throughout United States History. Many scandals occur even without outsiders knowing anything that had occurred. Companies try their best to keep many of the accounting scandals quiet. Everyday, there are political and business fraud happening, and most of it goes unnoticed. No company wants to admit that there was a problem or that people within the company are not trust worthy. However, when executivesRead MoreEnron‚Äà ´s Demise ~ Where There Warning Signs?1408 Words   |  6 PagesBaldwin Management Decision Making-Summer 2013 C. Forest Guest July 14, 2013 Executive Summary Enron is a company which headquarters is located in Houston, Texas. Enron was first headed by Samuel F. Segnar. Enron was the result of InterNorth’s acquisition of Houston Natural Gas in 1985. Under the new terms of this acquisition, the company was headed by Kenneth Lay on the first day of 1997. Enron offered employment for 20,600 employees in four major segments over the U.S., South America. Asia,

Is Art A Waste Of Time - 1557 Words

There is an old saying, â€Å"The road to Hell is paved with good intentions.† Effective Altruists, genuinely well-meaning people, whose goal is to do as much good as they can, seem not to notice the flaws in some of their methods. Robert Southan is a screenplay writer who recounts his encounters with some Effective Altruists in his essay â€Å"Is Art a Waste of Time?† He says that Effective Altruists generally do not consider art to be a worthy profession for they perceive it to be an occupation that has little potential to do good for others. However, they do not take into account the enormous emotional support that art has had for countless people. Music, in particular, is part of nearly all cultures and is instrumental in creating situations in†¦show more content†¦Rhys Southan explains the idea of replaceability â€Å"The idea is that the only good that counts is what you accomplish over and above what the next person would have done in your place. In equ ation form, Your Apparent Good Achieved minus the Good Your Counter-factual Replacement Would Have Achieved equals Your Actual Good Achieved† (Southan 436). This view suggests that any good a person does that someone may have done in their place is meaningless. In reality, good deeds have intrinsic value, and the effect that they have cannot be negated by a simple math equation. For example, if one donates food to a homeless shelter that someone else would have in their place, it does not erase the fact that there was a person who was able to eat dinner because of the food donor. There is another issue with the Effective Altruist’s logic. At least one of the variables in the equation is neither quantifiable nor measurable. The good that one would have done in another’s place is hypothetical, and cannot be proven. Effective Altruists consider a monetary donation to qualified charities to be the best way to help people. They also believe that art itself does not co ntribute to the wellbeing of others. As such, the fact that rarely earns enough money from art to be significantly charitable and Effective Altruists belief that art is not useful combine to be a justification for their claim that art is not aShow MoreRelatedArt Is A Waste Of Time1533 Words   |  7 PagesArt is a waste of time. The tragedy of that statement has been circulated for years on end ever since the renaissance era fled from this world. What people fail to realize is that art is just like math. You may not think it is necessary but we still unconsciously use it in our everyday lives. The growing epidemic here is that the school systems have depleted the need to learn about creativity and self expression, mostly due to money and budget cuts. For the schools who do have art classes availableRead MoreThe Storage Facility Is Changing The Memory Of Nuclear Power949 Words   |  4 PagesNetherlands, the Habog is a treatment and storage center for highly radioactive waste. Con struction on the building began in 2000. It is operated by Covra, the Central Organization for Radioactive Waste. The Habog gives insight into the history of nuclear power and the anti-nuclear movement in the Netherlands. The most significant aspect of the facility is its transformation of the traditionally closed off image of nuclear waste into an open and artistic space for visitors. The opening of the HabogRead MoreAnalysis of the Painting Great Detonators by Acamonchi830 Words   |  3 PagesContemporary art is the art created in the present time. Today, artists affected by the social context and personal experiences reproduce pieces of art that question or make a point about controversial issues in our society. A great example is the painting created in 2006 called Great Detonators (â€Å"Grandes Detonadores†) by the Mexican artist Acamonchi. The painting is located in the exhibition The Very large Array: San Diego/ Tijuana Artist in the Peter C. Farrell Gallery inside the Museum of ContemporaryRead MoreVladeks Quirks and Habits1594 Words   |  7 Pagesï » ¿Valerie Alvarado Instructor: Darci Cather English 1302-SP2 5-12-14 Vladek’s Reaction to the Holocaust The Holocaust was a traumatizing and depressing time period in history due to the Nazis in the leadership of their dictator Adolf Hitler. The Nazis were a Political Party during World War ΙΙ from 1941 through 1945. Many Jews during this time were discriminated, murdered, and humiliated in front of many other Jews and Germans. â€Å"Six million Jews died in a merciless way at the hands of the Nazis†Read MoreAnalysis of The Waste Land by T. S. Eliot1571 Words   |  7 Pagesbe a unified and rational Cartesian subject, then T.S. Eliot’s â€Å"heap of broken images† eagerly embraces its fragmented and alienated (post)modern counterpart. The message this phrase bears, resonates throughout the entire poem: from its title, â€Å"The Waste Land†, to its final mantra â€Å"Shantih shantih shantih†. All words, phrases and sentences (or just simply images) which make up this poem seem to, in Levi-Strauss’ words, â€Å"be a valeur symboli que zero [and the signifier] can take on any value requiredRead MoreBob Johnson, A Philosopher And Artist1260 Words   |  6 Pagessculptures innovatively harvest waste, especially those in the river streams, and transform the resulting heap into vivid discussions to what we humans produce in waste and leave behind. Bob Johnson, a Pittsburgh native, started the ATM movement in June of 2003. With a BA, MA in liberal studies and philosophy from Binghamton University. He later pursued a PhD in philosophy from Duquesne University. An a established philosopher by disposition and training, fine art fabricator by profession, and do-goodingRead MoreEssay on The Importance of Recycling891 Words   |  4 Pagesbeen filled by a lot of waste. There is a lot of garbage, plastic waste, and electronic waste. We always produce it and dump it when we need the new one. Our waste are piling up and continuously accumulating. Plastic waste is one of the biggest problems for us now. And our solution in this problem is recycling. In my opinion, recycling is a way to manage used items into new products. We can reduce, reuse, and recycling (3R) waste management (Peter, 2013). We can reduce our waste clothes with reuse itRead More Liberal Education: Why is it important in todays workforce?1607 Words   |  7 PagesWhy do college students need courses in the liberal arts? Is it beneficial or just a waste of time? Will it make them or influence them to become better workers once they graduate or will it just go down the drain and be useless? Student loans are increasing every year, and each student just wants to finish their degrees at a lesser price and a quicker pace, so they can start working and pay for those debts. In today’s society where some to most students are very much career – driven, they decideRead MoreStudy Abroad : A Waste Of Time1500 Words   |  6 PagesStudy Abroad, a waste of time. I think not! Is Study Abroad a waste of time or an exciting experience? I say that it s a great thing and for the right people it’s not a waste. Williamson in â€Å"Study Abroad: Revenue Drain or Stream† for the Chronicle states, â€Å" many higher-education institutions and others have found ways to generate revenue from study-abroad ventures. The World Bank estimates that $300-billion is spent each year on global higher education†¦Ã¢â‚¬ What Williamson really means is that sinceRead MoreDo Schools Really Care About Their Students? Do Schools1456 Words   |  6 Pagesâ€Å"them†. Then there is the fine arts possibly a page here or there in the yearbook that one may have seen. In high school, it is all about finding the groups that benefit one the most. Little do schools know that their beloved sports teams do no provide that. Even though some schools do not care for the fine arts, every school should make the fine arts a requirement in school. On the other hand schools should keep, defunding fine art programs because they are a waste of money. An article called â€Å"Ten

Cinematic Aspects of On the Waterfront Essay Example For Students

Cinematic Aspects of On the Waterfront Essay As I watch this movie I think of where I live, Hoboken. It was also filmed for 36 days on the Hoboken waterfront. This movie is popular for its iconic performances and its clear and crisp direct imagery. This film is also iconic because of its speeches such as Terrys I coulda been a contenda? speech as well as Father Barrys speech about standing up for what is right. This movie is built mostly on the monologues which allow the words to do all of the work. The cinematography is stunning, he uses the birds eye views on the docks at night, veiled in the shadows, the streets are quite and empty aside from the gangsters doing their unlawfully work. Kazan as I stated above basically stands aside and lets the actors speak their powerful and that is mainly enough to make this movie as great as it is. One seen that speaks out to me the most is when Terry admits to Edie that he convinced her brother to go to the roof where he was pushed off and died by Johnnys thugs. The scene is set on the rocks of the waterfront; a lot of the words that are spoken are overthrown by the whistle of the ship that is near them. K azan shoots back and forth between Edie and Terry. Edie has eyes full of tears and her hands over her mouth while Terry is frantically trying to explain himself; he is in pain as he tries to explain to Edie why he got her brother killed, and why he cares about it. During Terrys speech it is hard to understand as the ships whistle makes it hard to comprehend anything terry is saying. However, Terrys words are familiar; they are just words that hes been using throughout the movie: he didnt know they killed him, he cannot talk about it, and he needs to look out for himself. While Terry speaks these words, Kazan keeps the focus on the faces of the actors as they silently communicate their agony and heartbreak. Kazan also emphasizes how empty Terrys words are, how meaningless they are to Edie as she is in express grief. The lighting throughout the film is somewhat eerie and very dark, to exemplify, the part where Terry is calling Joey Doyle. It is night time and dark, the streetlights are casting a mysterious shadow on Terrys face. The use of light and dark gives the impression that something menacing is about to happen in the scene. To exemplify another scene where dark lighting sets the scene is when Terry looks for his brother. Edie follows Terry, and finds his brother in a dark alley way. When she finds him a truck comes out of nowhere and swerves the corner and goes straight towards them. The bright light from the truck creates an environment of sheer blind panic. The light around Edie seems to always be much lighter I believe due to her light hair and pale skin. It also makes her appear to be glowing and it represents how angelic she is. The lighting in the film is meritoriously used to show the disparity between good and bad. The most useful cinematic aspects of this film are the different angle shots and also the music. There is a scene where after Terry unknowingly helps in the murder of Joey Doyle, he and Glover are sitting on the roof top next to the pigeons. This high angle shows how weak and sad Terry felt about being involved in this horrible crime. Another shot used to create mood is the low angle. An example of the low angle is when the men who are trying to get work on the waterfront begin to fight with the man who gives the work tickets out. This low angle makes the men appear to be desperate and imprudent than they really are. Based on the examples I had provided, I believe this film is classicism because it contains a middle ground between realism and formalism. .ua3686a36836de2c8d6c78871936da69f , .ua3686a36836de2c8d6c78871936da69f .postImageUrl , .ua3686a36836de2c8d6c78871936da69f .centered-text-area { min-height: 80px; position: relative; } .ua3686a36836de2c8d6c78871936da69f , .ua3686a36836de2c8d6c78871936da69f:hover , .ua3686a36836de2c8d6c78871936da69f:visited , .ua3686a36836de2c8d6c78871936da69f:active { border:0!important; } .ua3686a36836de2c8d6c78871936da69f .clearfix:after { content: ""; display: table; clear: both; } .ua3686a36836de2c8d6c78871936da69f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua3686a36836de2c8d6c78871936da69f:active , .ua3686a36836de2c8d6c78871936da69f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua3686a36836de2c8d6c78871936da69f .centered-text-area { width: 100%; position: relative ; } .ua3686a36836de2c8d6c78871936da69f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua3686a36836de2c8d6c78871936da69f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua3686a36836de2c8d6c78871936da69f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua3686a36836de2c8d6c78871936da69f:hover .ctaButton { background-color: #34495E!important; } .ua3686a36836de2c8d6c78871936da69f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua3686a36836de2c8d6c78871936da69f .ua3686a36836de2c8d6c78871936da69f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua3686a36836de2c8d6c78871936da69f:after { content: ""; display: block; clear: both; } READ: A Walk To Remember EssayThe fact that it was filmed in Hoboken gives it realism because of the use of real life people used in the film such as the labor boss and chief bodyguards. The use of formalism is to capture the essence of reality which I believe they have captured fairly well in this film. I chose all three classifications because the film holds a little bit of each. The fact that the movie is classical gives it classicism as well as the fact that the movie contains realism as well as formalism. In conclusion, in this film On the Waterfront, the cinematic aspects of the film are used to communicate the emotion to whoever is watching it. This film projects on how protagonists deal with the moral predicaments that have to do with the deaths of innocent people. Terry Malloy made Joey Doyle go outside which in turn results in the death of Joey caused by the mob. Terry did not mean for Joey to become harmed, however, because of his actions, he was the reason an innocent person was killed.

Tuesday, May 5, 2020

Integrated Marketing Communication Plan Of Toyota- My Assignment Help

Question: Describe about the Integrated Marketing Communication Plan of Toyota . Answer: Executive Summary Toyota has different range of products and its product lines in Canada include Toyota automobiles, lexus, Welcab, Marine, accessories, spare parts and engines. Automobiles of the company are deemed most popular. Toyota Company based in Canada focuses on two major consumer segmentations namely demographic and psychographic segmentations. Considering the demographic market segment of Toyota Company, it has been observed that the company has targeted families and within this segment the upper middle high-income group. To deal with increasing competition the Canadian market, the company differentiates its automobiles in consideration to cost, fuel efficiency, brand image style and several other competitive variables. The brand positioning statement of Toyota indicates that the company manufactures superior quality cars with new technologies in an energy saving approach. Moreover, the company has positioned itself to be highly environment conscious that works hard in developing clean world and prosperous society. Based on its strong performance in the Canadian automobile market, Toyota Company is anticipated to experience increasing sales and the profit is also anticipated to increase by 27%. The companys profits are anticipated to be increased by double amounts. Moreover, consolidated vehicle sales in the future years are anticipated to increase by 3% that indicates its high-income growth. Introduction: Integrated Marketing Communications serves as an expression of modern and traditional marketing strategies in order to increase the communication of regular promotional messages that is conveyed to the stakeholders of the company. Marketing communications within the global markets are needed to be conducted with care. IMC serves as the coordination and integration of all the marketing communications tools and sources within the organization within a seamless program that increases the impact on customers and several end users in decreased costs (Toyota Canada., 2016). Communication serves as a vital part of the export marketing activities and that can also be deemed necessary to offer information that buyers require to make purchasing decisions. Toyota Canada operates its business as a dealer of new and uses Vehicles of Toyota. The company offers cars, SUVs, pickup trucks, crossovers and hybrids. The company offers spare parts, roadside assistance, offers spare parts, collision repair along with several other service (Terpstra et al. 2012). The objective of the paper is to develop an international marketing communication plan for Toyota Company of Canada. The paper will conduct market and situation evaluation, market segmentation and customer evaluation, strategies and tactics of the company along with developing budgets and control plan for the company. Market and Situation Analysis Economic Environment Considering the financial crisis, Canadian government developed certain remedy policy in order to safeguard all the important industry including automobile industry. Moreover, the Canadian Federal Reserve Board developed quantitative easing policy that results in international asset price inflation in order to safeguard Canadian trade (Yeshin 2012). For this reason, such policies can help all the nations to protect their own automobile industries along with safeguarding other nations automobile company to gain increased market share in Canada. Toyota asked from some amount of loan from Canadian government and the loan policies of the country facilitates the automobile company to occupy increased market shares. Social Environment Toyota, Canada experiences the impacts of socio-cultural factors. The social factors those impact the companys macro-environment are increasing interest of the consumers on hybrid cars and high demand for the electric cars those serve as a great opportunity (Percy 2014). On the other hand, increasing wealth gap can serve as a threat for the automobile company. The company has an increasing opportunity to manufacture more products that can satisfy increasing interest of consumers in the hybrid and electric cars. Technical Environment Technical factors those influence Toyota in Canada, particularly as the company is involved in technological business are considered to included increased use of e-commerce and the trend of mobile technology as an opportunities for the company. Cybercrime serves threat for the company (Westwood 2013). Considering this, Toyota Company has increased opportunity in enhancing its e-commerce capabilities or gain advantage from third party e-commerce service offers for its some products sale like spare parts. Moreover, the company also has increased opportunity to advance its mobile applications for increasing consumer loyalty and engagement. Industry Environment Toyota Company in Canada experienced an increased yearly sale record within the past 10 months. Toyota is recently most profitable and the largest automobile organization within Canada. The most competitive business rivals with which Toyota competes is with Ford and Hyundai to gain increased competitive advantage within the nation. The company operates within the automobile industry (Morgan et al. 2012). For the last five years, the automobile manufactures faced issues because of increasing fuel prices and boosting environmental concerns that shifted consumers preferences from increased fuel consuming cars to the fuel-efficient cars. Competitive Environment Toyota Company deals with strong force of competition. In case of Toyota, the following external factors sere as the major contributors to the increased force of competitive rivalry within the industry environment such as increased aggressiveness of companies and increased variety and the company differentiation. Moreover, it has decreased number of large companies. Automobile companies in Canada are deemed to remain aggressive against each other in consideration to the factors of marketing and innovation (West et al. 2015). To deal with increasing competition the Canadian market, the company differentiates its automobiles in consideration to cost, fuel efficiency, brand image style and several other competitive variables. SWOT Analysis of Toyota Canada Table 1: SWOT Analysis of Toyota Strengths Positioned itself as worlds largest car manufacturer and among the top car manufacturer in Canada Superior quality and reliable image Just-in-Time manufacturing Corolla served as best selling cars Several other renowned brands Weaknesses Week understanding of Canadian market Effective distribution network Low market share in Canada in comparison to Europe Opportunities Online activities and buying Development of new models Superior hybrid technology Threats Increasing number of competitors in Canada such as Ford, BMW and Honda Increasing taxation Increase in fuel prices (Source: Mcdonald 2016) Market Segmentation and Consumer Analysis Market Segmentation Toyota Company based in Canada focuses on two major consumer segmentations namely demographic and psychographic segmentations. Considering the demographic market segment of Toyota Company, it has been observed that the company has targeted families and within this segment the upper middle high income group (Parento Strausbaugh-Hutchinson 2014). Parado and Camry are some of the companys cars of the segment those are designed for the ones those have buying power to acquire the cars of the company. Another consumer market segment is psychographic segments, Toyota has targeted the family size and along with this within this segment people of the high class. The company has also targeted high-income group those have a sporty attitude is considered by the Toyota in manufacturing Toyota Atias sports model as well as Toyota Fortuner. These sports cars facilitate in enhancing and increasing their sense and sports passion. Considering the demand of this target consumer segment the company has decides to manufactured SUVs, MUVs and Sedan (Berthon et al. 2012). Target Market and Findings of Market Research Toyota Company in Canada has increased focus on Canadian consumers as private sector growth decreases its dependence on the government business. The Japanese automaker has increased presence in 54 nations and in Canada. In the Canadian market, it has been observed that consumer marketing is deemed increasingly important in consideration to the fact that in the Canadian states, Toyota deals with the government (Tasiyana Kahuni Rowley 2013). Within the Canadian market, the company is observed to deal with increased competition from other business rivals such as Ford. These competitors are observed to have increase experience in developing and marketing cars in several developing markets. Objectives and Goals of Toyota Mission Statement The mission statement of Toyota Canada could be summarised as follows: Practice of transparency and ethics in conducting the business operations Win over the confidence of the customers by providing services and products of greater quality at an affordable price Cultivation of a flexible business model by continual improvement throughout the value chain Expansion of the global operations for the growing market Development of a challenging workplace that promotes a sense of ownership, teamwork, mutual trust and pride Business Objectives The business objectives of Toyota Canada are briefly identified as follows: To increase the satisfaction level of the customers by providing superior quality products and services The company has designed aggressive customer satisfaction program form the showroom to parts for boosting the relationships with the customers To maintain the higher market share of Toyota in the Canadian market To maintain the ethical integrity of the business by uplifting the society and the overall nation Converting objectives to Goals Toyota has been purchasing and acquiring all the modern and advanced technologies to improve the production process, which, in turn, improve the quality of its vehicles. The organisation has formed Departmental Bureaus to improve its staff productivity. As a result, it has helped in improving quality of services. The company has recruited experienced and professional staffs in order to facilitate better communication with the customers from the entry into the shops until exit. The excellent follow-up services has further attributed to the satisfaction level of the consumers. In order to maintain the leading market position, Toyota appoints market research agencies from time to time in Canada to know about the changing trends and demands of the customers. Finally, the use of fuel-efficient machineries in the form of introduction of combined heat and power initiative has helped Toyota in minimising 600,000 tonnes of carbon dioxide emissions (Toyota Canada, 2016). Strategies and Tactics of Toyota Pricing Strategy Pricing strategy for Toyota Company is developed based on the companys business goals, needs of the target audience, market competition and substitutes presented by the competitors. The business objective of the company is to increase its profitability, tap new consumer segment and to gain larger market share. Though the pricing strategy, Toyota Company intends keep its operational costs low that will help in gaining high profits. As the company produces highly differentiated cars those are of high value premium pricing strategy is deemed suitable for the companys offerings. Value based premium pricing strategy is to be developed as the target consumers belong to high income group and tend to prefer cars having new technology and offers great value. The three major competitors of the company are Ford, Hyundai and Chrysler. These competitors of the company are observed to follow value based pricing as they intend to grab consumer base by understanding their willingness to pay and deve loping products a pr their needs. Considering the pricing strategy of its competitors, Toyota Company intends to follow value based premium pricing strategy that will make its target consumers aware of the superior value offered by the companys cars. Product Strategy Toyota has different range of products and its product lines in Canada include Toyota automobiles, lexus, Welcab, Marine, accessories, spare parts and engines. Automobiles of the company are deemed most popular. Moreover, lexus range of the company has luxurious automobiles and the company manufactures engines, spare parts, accessories and marine products (Schlegelmilch 2016). Promotion Strategy Toyota Companys promotion strategy in Canada encompasses all the strategies of the marketing communications. The company employs the following promotional activities such as personal selling, public relations, advertising, direct selling and sales promotion. The company in Canada employs personal selling by means of dealerships sales personnel those personally promotes products to certain public relations like Toyota Together Green Program which supports environment initiatives for gaining huge consumer attention (Castronovo Huang 2012). Place Strategy Dealerships serve as Toyota Companys major places for its product distribution. The following are the main places within Toyota Companys distribution strategy such as retailers and dealerships. The dealerships of the company are where most of the transactions take place. In contrast, some other retailers such as auto supply stores also offer their company with several spare parts and accessories (Shimp Andrews 2012). People Strategy Toyota Company follows the strategy of respect for people serves as the major aspect of the business philosophy. The company follows the The Toyota Way strategy ensued that the companys managers showed respect for people (Ferrell Hartline 2012). The management is also focused on effectively controlling the workforce by considering individual metrics. The management collectively worked with the companys employees to develop standard work for all tasks. Moreover, the company has developed visual control with the status boards so that all individuals can carry on with their work. Process Strategy Toyota Companys production system is a manner of making things that is considered as lean manufacturing system and just-in-time system. This has turned out to be well known (Ferrell Hartline 2012). Such production control system has been established relied on years of regular improvements with an intention of making the vehicles highly demanded by consumers in the quickest and efficient manner for offering vehicles in the market as fast as possible. Priorities, Timeframes and Responsibilities The responsibilities of the company include setting goals and accessing the progress of the key performance indicators set by the company. The corporate responsibilities of Toyota Company are to contribute to the sustainable development of the community in which it operates its business (Ferrell Hartline 2012). The priority of Toyotas top management is to enhance the shareholders value steadily over an extended term. Budgets and Controls The marketing, expense and marketing budgets have been prepared for Toyota in accordance with the proposed marketing strategy (Refer to Appendices, Appendix 1, Appendix 2 and Appendix 3). The major risks, which confront the business operations of Toyota in Canada is the weaker distribution channels of network. Due to such drawback, the organisation has failed to capture the mass market of the nation. In order to minimise such risk, a market research agency could be appointed to seek information about the available channels. Accordingly, the selection of channels could be made to increase its presence in the nation. The lack of promotional tools to generate the awareness of the Canadian customers is another major risk, which has resulted in low market share of Toyota. In order to deal with such risk, the promotional strategy has been proposed to increase the same. The global rise in fuel prices has increased the expenditures for Toyota. Accordingly, a slight increase in the selling price has been made in the sales budget to adjust with the rising expenditures. Finally, the competition risk could be minimised by product diversification and change in the long-term strategic plan. Conclusion: The objective of the paper is to develop an international marketing communication plan for Toyota Company of Canada. The paper will conduct market and situation evaluation, market segmentation and customer evaluation, strategies and tactics of the company along with developing budgets and control plan for the company. The report revealed that Canadian Federal Reserve Board developed quantitative easing policy that results in international asset price inflation in order to safeguard Canadian trade. Increasing wealth gap can serve as a threat for the automobile company. The company has an increasing opportunity to manufacture more products that can satisfy increasing interest of consumers in the hybrid and electric cars. The company has targeted high-income group those have a sporty attitude is considered by the Toyota in manufacturing Toyota Atias sports model as well as Toyota Fortuner. Toyota uses market-oriented pricing strategy for determining prices relied on market conditions. The pricing strategy of Toyota for its high-end cars follows value based pricing, as they are premium products. Toyota Companys promotion strategy in Canada encompasses all the strategies of the marketing communications. The company employs the following promotional activities such as personal selling, public relations, advertising, direct selling and sales promotion. References Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Ferrell, O. C., Hartline, M. (2012).Marketing strategy, text and cases. Nelson Education. McDONALD, M. A. L. C. O. L. M. (2016). 5 Strategic marketing planning.The marketing book, 86. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Schlegelmilch, B. B. (2016). Global Branding and Communication. InGlobal Marketing Strategy(pp. 153-176). Springer International Publishing. Shimp, T. A., Andrews, J. C. (2012).Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Tasiyana Kahuni, A., Rowley, J. (2013). Corporate brand relationships: the case of TOYOTA F1 Racing Team.Sport, Business and Management: An International Journal,3(1), 8-18. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Toyota Canada. (2016).Home - Toyota Canada. 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