Cinematic Aspects of On the Waterfront Essay Example For Students

Cinematic Aspects of On the Waterfront Essay As I watch this movie I think of where I live, Hoboken. It was also filmed for 36 days on the Hoboken waterfront. This movie is popular for its iconic performances and its clear and crisp direct imagery. This film is also iconic because of its speeches such as Terrys I coulda been a contenda? speech as well as Father Barrys speech about standing up for what is right. This movie is built mostly on the monologues which allow the words to do all of the work. The cinematography is stunning, he uses the birds eye views on the docks at night, veiled in the shadows, the streets are quite and empty aside from the gangsters doing their unlawfully work. Kazan as I stated above basically stands aside and lets the actors speak their powerful and that is mainly enough to make this movie as great as it is. One seen that speaks out to me the most is when Terry admits to Edie that he convinced her brother to go to the roof where he was pushed off and died by Johnnys thugs. The scene is set on the rocks of the waterfront; a lot of the words that are spoken are overthrown by the whistle of the ship that is near them. K azan shoots back and forth between Edie and Terry. Edie has eyes full of tears and her hands over her mouth while Terry is frantically trying to explain himself; he is in pain as he tries to explain to Edie why he got her brother killed, and why he cares about it. During Terrys speech it is hard to understand as the ships whistle makes it hard to comprehend anything terry is saying. However, Terrys words are familiar; they are just words that hes been using throughout the movie: he didnt know they killed him, he cannot talk about it, and he needs to look out for himself. While Terry speaks these words, Kazan keeps the focus on the faces of the actors as they silently communicate their agony and heartbreak. Kazan also emphasizes how empty Terrys words are, how meaningless they are to Edie as she is in express grief. The lighting throughout the film is somewhat eerie and very dark, to exemplify, the part where Terry is calling Joey Doyle. It is night time and dark, the streetlights are casting a mysterious shadow on Terrys face. The use of light and dark gives the impression that something menacing is about to happen in the scene. To exemplify another scene where dark lighting sets the scene is when Terry looks for his brother. Edie follows Terry, and finds his brother in a dark alley way. When she finds him a truck comes out of nowhere and swerves the corner and goes straight towards them. The bright light from the truck creates an environment of sheer blind panic. The light around Edie seems to always be much lighter I believe due to her light hair and pale skin. It also makes her appear to be glowing and it represents how angelic she is. The lighting in the film is meritoriously used to show the disparity between good and bad. The most useful cinematic aspects of this film are the different angle shots and also the music. There is a scene where after Terry unknowingly helps in the murder of Joey Doyle, he and Glover are sitting on the roof top next to the pigeons. This high angle shows how weak and sad Terry felt about being involved in this horrible crime. Another shot used to create mood is the low angle. An example of the low angle is when the men who are trying to get work on the waterfront begin to fight with the man who gives the work tickets out. This low angle makes the men appear to be desperate and imprudent than they really are. Based on the examples I had provided, I believe this film is classicism because it contains a middle ground between realism and formalism. .ua3686a36836de2c8d6c78871936da69f , .ua3686a36836de2c8d6c78871936da69f .postImageUrl , .ua3686a36836de2c8d6c78871936da69f .centered-text-area { min-height: 80px; position: relative; } .ua3686a36836de2c8d6c78871936da69f , .ua3686a36836de2c8d6c78871936da69f:hover , .ua3686a36836de2c8d6c78871936da69f:visited , .ua3686a36836de2c8d6c78871936da69f:active { border:0!important; } .ua3686a36836de2c8d6c78871936da69f .clearfix:after { content: ""; display: table; clear: both; } .ua3686a36836de2c8d6c78871936da69f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua3686a36836de2c8d6c78871936da69f:active , .ua3686a36836de2c8d6c78871936da69f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua3686a36836de2c8d6c78871936da69f .centered-text-area { width: 100%; position: relative ; } .ua3686a36836de2c8d6c78871936da69f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua3686a36836de2c8d6c78871936da69f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua3686a36836de2c8d6c78871936da69f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua3686a36836de2c8d6c78871936da69f:hover .ctaButton { background-color: #34495E!important; } .ua3686a36836de2c8d6c78871936da69f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua3686a36836de2c8d6c78871936da69f .ua3686a36836de2c8d6c78871936da69f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua3686a36836de2c8d6c78871936da69f:after { content: ""; display: block; clear: both; } READ: A Walk To Remember EssayThe fact that it was filmed in Hoboken gives it realism because of the use of real life people used in the film such as the labor boss and chief bodyguards. The use of formalism is to capture the essence of reality which I believe they have captured fairly well in this film. I chose all three classifications because the film holds a little bit of each. The fact that the movie is classical gives it classicism as well as the fact that the movie contains realism as well as formalism. In conclusion, in this film On the Waterfront, the cinematic aspects of the film are used to communicate the emotion to whoever is watching it. This film projects on how protagonists deal with the moral predicaments that have to do with the deaths of innocent people. Terry Malloy made Joey Doyle go outside which in turn results in the death of Joey caused by the mob. Terry did not mean for Joey to become harmed, however, because of his actions, he was the reason an innocent person was killed.

Integrated Marketing Communication Plan Of Toyota- My Assignment Help

Question: Describe about the Integrated Marketing Communication Plan of Toyota . Answer: Executive Summary Toyota has different range of products and its product lines in Canada include Toyota automobiles, lexus, Welcab, Marine, accessories, spare parts and engines. Automobiles of the company are deemed most popular. Toyota Company based in Canada focuses on two major consumer segmentations namely demographic and psychographic segmentations. Considering the demographic market segment of Toyota Company, it has been observed that the company has targeted families and within this segment the upper middle high-income group. To deal with increasing competition the Canadian market, the company differentiates its automobiles in consideration to cost, fuel efficiency, brand image style and several other competitive variables. The brand positioning statement of Toyota indicates that the company manufactures superior quality cars with new technologies in an energy saving approach. Moreover, the company has positioned itself to be highly environment conscious that works hard in developing clean world and prosperous society. Based on its strong performance in the Canadian automobile market, Toyota Company is anticipated to experience increasing sales and the profit is also anticipated to increase by 27%. The companys profits are anticipated to be increased by double amounts. Moreover, consolidated vehicle sales in the future years are anticipated to increase by 3% that indicates its high-income growth. Introduction: Integrated Marketing Communications serves as an expression of modern and traditional marketing strategies in order to increase the communication of regular promotional messages that is conveyed to the stakeholders of the company. Marketing communications within the global markets are needed to be conducted with care. IMC serves as the coordination and integration of all the marketing communications tools and sources within the organization within a seamless program that increases the impact on customers and several end users in decreased costs (Toyota Canada., 2016). Communication serves as a vital part of the export marketing activities and that can also be deemed necessary to offer information that buyers require to make purchasing decisions. Toyota Canada operates its business as a dealer of new and uses Vehicles of Toyota. The company offers cars, SUVs, pickup trucks, crossovers and hybrids. The company offers spare parts, roadside assistance, offers spare parts, collision repair along with several other service (Terpstra et al. 2012). The objective of the paper is to develop an international marketing communication plan for Toyota Company of Canada. The paper will conduct market and situation evaluation, market segmentation and customer evaluation, strategies and tactics of the company along with developing budgets and control plan for the company. Market and Situation Analysis Economic Environment Considering the financial crisis, Canadian government developed certain remedy policy in order to safeguard all the important industry including automobile industry. Moreover, the Canadian Federal Reserve Board developed quantitative easing policy that results in international asset price inflation in order to safeguard Canadian trade (Yeshin 2012). For this reason, such policies can help all the nations to protect their own automobile industries along with safeguarding other nations automobile company to gain increased market share in Canada. Toyota asked from some amount of loan from Canadian government and the loan policies of the country facilitates the automobile company to occupy increased market shares. Social Environment Toyota, Canada experiences the impacts of socio-cultural factors. The social factors those impact the companys macro-environment are increasing interest of the consumers on hybrid cars and high demand for the electric cars those serve as a great opportunity (Percy 2014). On the other hand, increasing wealth gap can serve as a threat for the automobile company. The company has an increasing opportunity to manufacture more products that can satisfy increasing interest of consumers in the hybrid and electric cars. Technical Environment Technical factors those influence Toyota in Canada, particularly as the company is involved in technological business are considered to included increased use of e-commerce and the trend of mobile technology as an opportunities for the company. Cybercrime serves threat for the company (Westwood 2013). Considering this, Toyota Company has increased opportunity in enhancing its e-commerce capabilities or gain advantage from third party e-commerce service offers for its some products sale like spare parts. Moreover, the company also has increased opportunity to advance its mobile applications for increasing consumer loyalty and engagement. Industry Environment Toyota Company in Canada experienced an increased yearly sale record within the past 10 months. Toyota is recently most profitable and the largest automobile organization within Canada. The most competitive business rivals with which Toyota competes is with Ford and Hyundai to gain increased competitive advantage within the nation. The company operates within the automobile industry (Morgan et al. 2012). For the last five years, the automobile manufactures faced issues because of increasing fuel prices and boosting environmental concerns that shifted consumers preferences from increased fuel consuming cars to the fuel-efficient cars. Competitive Environment Toyota Company deals with strong force of competition. In case of Toyota, the following external factors sere as the major contributors to the increased force of competitive rivalry within the industry environment such as increased aggressiveness of companies and increased variety and the company differentiation. Moreover, it has decreased number of large companies. Automobile companies in Canada are deemed to remain aggressive against each other in consideration to the factors of marketing and innovation (West et al. 2015). To deal with increasing competition the Canadian market, the company differentiates its automobiles in consideration to cost, fuel efficiency, brand image style and several other competitive variables. SWOT Analysis of Toyota Canada Table 1: SWOT Analysis of Toyota Strengths Positioned itself as worlds largest car manufacturer and among the top car manufacturer in Canada Superior quality and reliable image Just-in-Time manufacturing Corolla served as best selling cars Several other renowned brands Weaknesses Week understanding of Canadian market Effective distribution network Low market share in Canada in comparison to Europe Opportunities Online activities and buying Development of new models Superior hybrid technology Threats Increasing number of competitors in Canada such as Ford, BMW and Honda Increasing taxation Increase in fuel prices (Source: Mcdonald 2016) Market Segmentation and Consumer Analysis Market Segmentation Toyota Company based in Canada focuses on two major consumer segmentations namely demographic and psychographic segmentations. Considering the demographic market segment of Toyota Company, it has been observed that the company has targeted families and within this segment the upper middle high income group (Parento Strausbaugh-Hutchinson 2014). Parado and Camry are some of the companys cars of the segment those are designed for the ones those have buying power to acquire the cars of the company. Another consumer market segment is psychographic segments, Toyota has targeted the family size and along with this within this segment people of the high class. The company has also targeted high-income group those have a sporty attitude is considered by the Toyota in manufacturing Toyota Atias sports model as well as Toyota Fortuner. These sports cars facilitate in enhancing and increasing their sense and sports passion. Considering the demand of this target consumer segment the company has decides to manufactured SUVs, MUVs and Sedan (Berthon et al. 2012). Target Market and Findings of Market Research Toyota Company in Canada has increased focus on Canadian consumers as private sector growth decreases its dependence on the government business. The Japanese automaker has increased presence in 54 nations and in Canada. In the Canadian market, it has been observed that consumer marketing is deemed increasingly important in consideration to the fact that in the Canadian states, Toyota deals with the government (Tasiyana Kahuni Rowley 2013). Within the Canadian market, the company is observed to deal with increased competition from other business rivals such as Ford. These competitors are observed to have increase experience in developing and marketing cars in several developing markets. Objectives and Goals of Toyota Mission Statement The mission statement of Toyota Canada could be summarised as follows: Practice of transparency and ethics in conducting the business operations Win over the confidence of the customers by providing services and products of greater quality at an affordable price Cultivation of a flexible business model by continual improvement throughout the value chain Expansion of the global operations for the growing market Development of a challenging workplace that promotes a sense of ownership, teamwork, mutual trust and pride Business Objectives The business objectives of Toyota Canada are briefly identified as follows: To increase the satisfaction level of the customers by providing superior quality products and services The company has designed aggressive customer satisfaction program form the showroom to parts for boosting the relationships with the customers To maintain the higher market share of Toyota in the Canadian market To maintain the ethical integrity of the business by uplifting the society and the overall nation Converting objectives to Goals Toyota has been purchasing and acquiring all the modern and advanced technologies to improve the production process, which, in turn, improve the quality of its vehicles. The organisation has formed Departmental Bureaus to improve its staff productivity. As a result, it has helped in improving quality of services. The company has recruited experienced and professional staffs in order to facilitate better communication with the customers from the entry into the shops until exit. The excellent follow-up services has further attributed to the satisfaction level of the consumers. In order to maintain the leading market position, Toyota appoints market research agencies from time to time in Canada to know about the changing trends and demands of the customers. Finally, the use of fuel-efficient machineries in the form of introduction of combined heat and power initiative has helped Toyota in minimising 600,000 tonnes of carbon dioxide emissions (Toyota Canada, 2016). Strategies and Tactics of Toyota Pricing Strategy Pricing strategy for Toyota Company is developed based on the companys business goals, needs of the target audience, market competition and substitutes presented by the competitors. The business objective of the company is to increase its profitability, tap new consumer segment and to gain larger market share. Though the pricing strategy, Toyota Company intends keep its operational costs low that will help in gaining high profits. As the company produces highly differentiated cars those are of high value premium pricing strategy is deemed suitable for the companys offerings. Value based premium pricing strategy is to be developed as the target consumers belong to high income group and tend to prefer cars having new technology and offers great value. The three major competitors of the company are Ford, Hyundai and Chrysler. These competitors of the company are observed to follow value based pricing as they intend to grab consumer base by understanding their willingness to pay and deve loping products a pr their needs. Considering the pricing strategy of its competitors, Toyota Company intends to follow value based premium pricing strategy that will make its target consumers aware of the superior value offered by the companys cars. Product Strategy Toyota has different range of products and its product lines in Canada include Toyota automobiles, lexus, Welcab, Marine, accessories, spare parts and engines. Automobiles of the company are deemed most popular. Moreover, lexus range of the company has luxurious automobiles and the company manufactures engines, spare parts, accessories and marine products (Schlegelmilch 2016). Promotion Strategy Toyota Companys promotion strategy in Canada encompasses all the strategies of the marketing communications. The company employs the following promotional activities such as personal selling, public relations, advertising, direct selling and sales promotion. The company in Canada employs personal selling by means of dealerships sales personnel those personally promotes products to certain public relations like Toyota Together Green Program which supports environment initiatives for gaining huge consumer attention (Castronovo Huang 2012). Place Strategy Dealerships serve as Toyota Companys major places for its product distribution. The following are the main places within Toyota Companys distribution strategy such as retailers and dealerships. The dealerships of the company are where most of the transactions take place. In contrast, some other retailers such as auto supply stores also offer their company with several spare parts and accessories (Shimp Andrews 2012). People Strategy Toyota Company follows the strategy of respect for people serves as the major aspect of the business philosophy. The company follows the The Toyota Way strategy ensued that the companys managers showed respect for people (Ferrell Hartline 2012). The management is also focused on effectively controlling the workforce by considering individual metrics. The management collectively worked with the companys employees to develop standard work for all tasks. Moreover, the company has developed visual control with the status boards so that all individuals can carry on with their work. Process Strategy Toyota Companys production system is a manner of making things that is considered as lean manufacturing system and just-in-time system. This has turned out to be well known (Ferrell Hartline 2012). Such production control system has been established relied on years of regular improvements with an intention of making the vehicles highly demanded by consumers in the quickest and efficient manner for offering vehicles in the market as fast as possible. Priorities, Timeframes and Responsibilities The responsibilities of the company include setting goals and accessing the progress of the key performance indicators set by the company. The corporate responsibilities of Toyota Company are to contribute to the sustainable development of the community in which it operates its business (Ferrell Hartline 2012). The priority of Toyotas top management is to enhance the shareholders value steadily over an extended term. Budgets and Controls The marketing, expense and marketing budgets have been prepared for Toyota in accordance with the proposed marketing strategy (Refer to Appendices, Appendix 1, Appendix 2 and Appendix 3). The major risks, which confront the business operations of Toyota in Canada is the weaker distribution channels of network. Due to such drawback, the organisation has failed to capture the mass market of the nation. In order to minimise such risk, a market research agency could be appointed to seek information about the available channels. Accordingly, the selection of channels could be made to increase its presence in the nation. The lack of promotional tools to generate the awareness of the Canadian customers is another major risk, which has resulted in low market share of Toyota. In order to deal with such risk, the promotional strategy has been proposed to increase the same. The global rise in fuel prices has increased the expenditures for Toyota. Accordingly, a slight increase in the selling price has been made in the sales budget to adjust with the rising expenditures. Finally, the competition risk could be minimised by product diversification and change in the long-term strategic plan. Conclusion: The objective of the paper is to develop an international marketing communication plan for Toyota Company of Canada. The paper will conduct market and situation evaluation, market segmentation and customer evaluation, strategies and tactics of the company along with developing budgets and control plan for the company. The report revealed that Canadian Federal Reserve Board developed quantitative easing policy that results in international asset price inflation in order to safeguard Canadian trade. Increasing wealth gap can serve as a threat for the automobile company. The company has an increasing opportunity to manufacture more products that can satisfy increasing interest of consumers in the hybrid and electric cars. The company has targeted high-income group those have a sporty attitude is considered by the Toyota in manufacturing Toyota Atias sports model as well as Toyota Fortuner. Toyota uses market-oriented pricing strategy for determining prices relied on market conditions. The pricing strategy of Toyota for its high-end cars follows value based pricing, as they are premium products. Toyota Companys promotion strategy in Canada encompasses all the strategies of the marketing communications. The company employs the following promotional activities such as personal selling, public relations, advertising, direct selling and sales promotion. References Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Ferrell, O. C., Hartline, M. (2012).Marketing strategy, text and cases. Nelson Education. McDONALD, M. A. L. C. O. L. M. (2016). 5 Strategic marketing planning.The marketing book, 86. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Schlegelmilch, B. B. (2016). Global Branding and Communication. InGlobal Marketing Strategy(pp. 153-176). Springer International Publishing. Shimp, T. A., Andrews, J. C. (2012).Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Tasiyana Kahuni, A., Rowley, J. (2013). Corporate brand relationships: the case of TOYOTA F1 Racing Team.Sport, Business and Management: An International Journal,3(1), 8-18. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Toyota Canada. (2016).Home - Toyota Canada. [online] Available at: https://www.toyota.ca/toyota/en/ [Accessed 30 Nov. 2016]. West, D., Ford, J., Ibrahim, E. (2015).Strategic marketing: creating competitive advantage. Oxford University Press. Westwood, J. (2013).How to write a marketing plan. Kogan Page Publishers. Yeshin, T., (2012).Integrated marketing communications. Routledge.

How to Write a Sample College Essay

How to Write a Sample College EssayThere are several things that you should consider when you are writing a sample college essay. If you have ever read through a sample of a college essay and you find that it does not jive with your writing style, then you should try to rework it to see if it can be altered. One way to do this is to insert your own personal opinions. If you feel that your opinion can be unique in every circumstance, then you will be able to write a unique college essay.It is important to know how to go about writing a sample college essay that includes your personal opinions on a particular fact or subject. It is not enough to make a sound argument based on facts. You must also use as many different thoughts and emotions as possible to help you make the right choice.Many students feel that they cannot properly state their opinions on a college essay because they do not know how to go about it. Many writers try to incorporate all of their own thoughts and emotions int o the essay. You do not want to make a sound argument based on your opinion, but you do want to include as many thoughts and emotions as possible. This will enable you to truly state your opinions and convince your reader. In the end, you want to do your best to influence the reader's thoughts and emotions.The next thing to do when writing a sample college essay is to know what types of topics you will be writing about. One of the biggest mistakes that many students make is to choose a topic based solely on what it means to them. You should find out what topics interest you the most and write a true analysis on each one.Writing a college essay on a topic that you are knowledgeable about, is one of the best ways to increase your chances of being accepted into the school you are applying to. You must always remember that your essay will only reflect the personality of the person who is reading it.People will be reading your essays and most likely will not like what they read. So, you must make sure that what you are writing reflects the best that you can hope for in your future. At the same time, you will be setting yourself apart from other applicants who wrote a sample essay based on their personal experiences.Finally, when writing a sample college essay, you need to make sure that you are adding information and new ideas. You do not want to use the same facts that you have been presenting for years. Therefore, you need to incorporate a variety of information into your essay.However, you do not want to change the information that you have already presented in the essay. Make sure that you are still giving your reader an understanding of what the college essay is about and what you hope to achieve from it. When you mix different ideas together and use your personal experiences to write a unique college essay, you will be able to get accepted into the school of your choice.

Technology and negative effects

Kill Mary to Save Jodie essays

Kill Mary to Save Jodie essays This is obviously an extremely difficult and emotional decision for the parents of these co-joined twins, and as such, they certainly should be the ultimate decision-makers in the life or death of their daughters. It is quite inconceivable that English law does not recognize the parents' wishes, or allows their wishes to take precedence in the final decision. Ultimately, it is the parents who will have to live with the survivor (if there is one), and ultimately it is the parents who will have to live with their decision to save one baby, if they choose to do this, or lose both babies. Morally and ethically, the decision should rest with the parents, and not with doctors who will not bear the consequences long after the operation is completed. Unfortunately, in this case the parents do not want to do anything, which will probably eventually kill both daughters. This is their decision and they must live with it. However, it is not for the courts to step in and play God, it is still the parents' decision, and It is easy to see how ethics play such an important part in this argument, and how feeling could grow heated on both sides. The sound decision by the parents would seem to be to save Jodie so at least one of their daughters can go on to lead a meaningful and productive life. As it is, Mary will almost certainly die, and she may sap Jodie's strength so much that she eventually dies too. Since Jodie has a good chance of surviving without Mary, it seems the most ethical choice for the parents would be to save Jodie, and mercifully end Mary's life, which will never be It seems almost selfish of the parents to place everything in God's hands, while they make no decision. Ultimately, this releases them of all responsibility in the case, and that is not right. The parents should make a decision, no matter how difficult it may be, ...

Write a para and explain what makes an advertisement effective Essay

Write a para and explain what makes an advertisement effective - Essay Example The advert should not be complicated. The target audience usually relate to adverts that are memorable and very easy to recall. The advert should then provide information succinctly and quickly (Krugman, 2013). This ensure the attention of the audience is not distorted. Moreover, the advert should not contain information that creates suspense or requires inquiries on additional information (Krugman, 2013). This may confuse the viewer thus limited effectiveness. An advert should then be able to call the viewer to action. The advert should be able to convince the viewer that they need to access the goods or services being advertised. For print adverts, four elements are required. The images used should be provocative and attractive to the viewer. The headline accompanying the images should be strong and easy to comprehend. A maximum of two paragraphs that are well written and printed are required. Lastly, the advert should consist of a logo and contact information (Krugman, 2013). From the information presented, it is accurate to assert that the most significant factor in making an advertisement effective is its ability to attract and appeal to the

Evidences Essay Example | Topics and Well Written Essays - 1500 words

Evidences - Essay Example 79). The principle also posits that the more violent the contact, the higher the possibility of the transfer and that a person’s body, including his clothing, is a rich source of trace materials that he accumulated from contact with things, persons and places. The main advantage of trace evidence is that their microscopic nature allows their transfer from one surface to another without detection by the naked eyes. However, trace evidence are not treated with equal weight when presented as evidence in courts but their value are considered on a case to case basis. Trace evidence include, among others, fingerprints, DNA, hair, lint from clothes, scratched paint, broken glass and dirt in shoes (Mozayani & Noziglia 2006 p 265). Trace evidence are processed in the laboratory by a trace evidence analyst, also known as a forensic scientist, and these microscopic evidence are characterized, identified and compared with other trace evidence in other cases, and introduced in court to comprise the evidence of a party (Houck 2003 p 1). Before they are processed however, they need to be collected carefully from the scene of the crime. It was Locard who recommended that trace evidence that can be seen by a magnifier should be collected using tweezers or needles and placed in folded paper packets. On the other hand, garments or clothing can be scraped, brushed or shaken for trace evidence over clean paper. When trace evidence are completely invisible to the naked eye, Dr. Max Frei-Sulzer of the Zurich Police Department Crime Laboratory recommended using tr ansparent tape over the suspected area as a means of lifting the trace material. The same method of tape lift, albeit of a different type, can be used on gunshot residue (GSR) particles. GSR are examined under a scanning electron microscopy (SEM) which are collected from the hands or clothing of the suspect, particularly in areas where the gun made contact after it was fired (Mozayani & Noziglia 2006 p 266). The